A message from CEO Qantas Loyalty, Lesley Grant‏

[Dr Ralph]

Anyone not WP or above get one?

Yes, me. Although I am a shareholder - but I don't believe that's the reason it was sent to me.

 

[Intra]

I got one as a Bronze... Quick glance, delete, read the news on AusBT

 

[Deleted member]

The full year results paperwork said there was 10.8 million QFF members.

Only subtracting from the number provided!

 

[Princess Fiona]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

Is there anything you haven't flown on PF ?

Concorde

 

[medhead]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

I also got a special letter from the Exec manager for customer and commercial relationships. Double special.

 

[The Flying Brick]

Still waiting for my email from Lesley, same for Mrs Flying Brick.

 

[Deleted member]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

Concorde

Touché ! :-

 

[serfty]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

I've flown on the NZ 787, thought it was really quite good. If QF can have a similar standard with those new Business suites it will be excellent IMO.

To be fair thats more about the appointments in a cabin than the aircraft ... my experince echo's Boomy's.

"Plasticy" was my impression.

There is report on the FT NZ forum regarding some of the cabin furniture is starting to show marked signs of wear and tear after only a year ...

... the main reason Airline company get exited about these aircraft is they don't need to spend as much on fuel ... little to do with PAX comfort.

 

[trippin_the_rift]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

... the main reason Airline company get exited about these aircraft is they don't need to spend as much on fuel ... little to do with PAX comfort.

I'm confused with the communication strategy here. Sending this message to frequent flyers suggests one of three things to me.
1) It was a targeted mail to anyone who is tagged as an avgeek.
2) Frequent flyers do choose who they fly based in aircraft type (in which case the fundamental elements of the entire FF program and strategy behind key decisions are put in doubt).
3) QFF has nothing better to send out and wants to keep the 1 email every XX months up to standard and/or a compliance requirement to send something.

However I'm sure there's method to the madness

 

[serfty]

All the QFF accounts I monitor received the email as well as a slightly differemt one in relation to QF corporate ..

 

[MEL_Traveller]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

I'm confused with the communication strategy here. Sending this message to frequent flyers suggests one of three things to me.
1) It was a targeted mail to anyone who is tagged as an avgeek.
2) Frequent flyers do choose who they fly based in aircraft type (in which case the fundamental elements of the entire FF program and strategy behind key decisions are put in doubt).
3) QFF has nothing better to send out and wants to keep the 1 email every XX months up to standard and/or a compliance requirement to send something.

However I'm sure there's method to the madness

If nothing else, 10.8 million people say 'oh, Qantas is getting the 787'. That's 'Qantas' mentioned in a reasonably positive light, ~10.8 million times.

'From' 2017 sounds like the planes could be introduced in a little over a year. In reality that will be closer to 2.5 years.

The video would have been better had they mocked up a Qantas liveried plane. But they just took what looks like a bog standard 787 promo video. Vietnam airlines could some good publicity from their plane at the air show... makes their fleet look modern, makes the airline look modern.

Does the email generate 'excitement'? I dunno. Maybe for some Aussie based plane geeks looking forward to flying the 787 for the first time.

But it's possibly also a little bit like the new business suite for the A330. I suspect QF thinks people are excited because it's a tailored 'innovative' Qantas seat. I think it is somewhat different - we are excited not because it is a 'QF' seat - but simply that it is a full flat seat that is long (long) overdue. We would have been equally excited if they'd taken a tried and tested ful flat and used that. Any flat seat.

 

[trippin_the_rift]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

Does the email generate 'excitement'? I dunno. Maybe for some Aussie based plane geeks looking forward to flying the 787 for the first time.

Perhaps - but these plane geeks have likely been on a 787 many times and at best all they're doing is sending tweets out about this news.

But it's possibly also a little bit like the new business suite for the A330. I suspect QF thinks people are excited because it's a tailored 'innovative' Qantas seat. I think it is somewhat different - we are excited not because it is a 'QF' seat - but simply that it is a full flat seat that is long (long) overdue. We would have been equally excited if they'd taken a tried and tested ful flat and used that. Any flat seat.

You're probably right. Qantas is tailored for their Australian audience who are locked into the brand. These people likely don't care for other airlines as their points are with Qantas, they fly Qantas for work and that's the way it's always has and will be for them.

How does it help Qantas by launching a consumer message with a 2 year lead in timeline?
Can't say I understand the logic behind this except that it's another consumer touchpoint and branding exercise. How this translates into anything material is for the number guys.

 

[MEL_Traveller]

Re: A message from CEO Qantas Loyalty, Lesley Grantâ

How does it help Qantas by launching a consumer message with a 2 year lead in timeline?
Can't say I understand the logic behind this except that it's another consumer touchpoint and branding exercise. How this translates into anything material is for the number guys.

Aside from the financial results themselves... wasn't the announcement of the 787 the only 'new' thing?