YouGov: Qantas Reputational ratings up 5.6% to net +ve 5%

[RSVKanga]

Bonza’s reputational loss is Qantas and Jetstar’s gain, says YouGov

According to data from YouGov’s BrandIndex survey, most Australians have heard of the suspension of Bonza services, with perceptions of the embattled airline taking a sharp nosedive after it abruptly suspended all flights at the end of April.

australianaviation.com.au

Jetstar and Qantas, which had negative buzz scores at the start of April, saw the largest jumps of 6.6 points (-2.4 on Apr 1 to 4.2 on May 8) and 5.6 points (-0.6 on Apr 1 to 5.0 on May 8) respectively

Consideration for Qantas saw the largest improvement of 7.7 percentage points over the period – from 29.5 per cent on Apr 1 to 37.2 per cent by May 8 – and leads the other carriers on this list as of early May,” reported YouGov.

“Virgin Australia, previously the most considered of the pack in early April, is now in second place (34.8 per cent), followed by Jetstar (24.8 per cent).

Good to see the light at the end of the tunnel and more Australians resuming their support for our Australian-owned and based national carrier.

 

[drron]

Did you really read your link? It has nothing to do with QFs reputation. It just measured whether people had heard more positive reports than negative reports about the airlines.
“The Queensland-based carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged around 16 points from 4.2 on Apr 1 to -12.1 by May 8 – entering negative territory a day after it suspended services on Apr 30, indicating that consumers heard more negative than positive things about the airline,” the firm said."

They didn't ask whether they liked or disliked any airline.

So explain these figures.


So profit up 70% over 2016 despite carrying less passengers on fuller planes. Maybe helped by having nearly 4000 less employees. Maybe reflects price gouging?

 

[Quickstatus]

Australians resuming their support for our Australian-owned and based national carrier.

I've Corrected typo to "51% Australian owned and Australian based carrier"

Instead of reading what a journalist says, have a look at the actual BrandIndex....

Qantas Net Score of approx 15, compared to VA2 of 29
Whats missing - Lots of other airlines......

For the "Spirit of Who knows what" a net score about 14-15 below that of VA2 is nothing to crow about.
The "Net Score" is between +100 and -100.
A zero score mean an equal number of respondents had positive and negative recommendations.
+100 means everyone has a positive recommendation
-100 means everyone has a negative recommendation

How many people surveyed?
What about all the other airlines qantas competes against?
And any comparison with apr 2023?

Basically a useless analytic for Brand reputation without a longer period of review and number and number of people surveyed

 

[RSVKanga]

It just measured whether people had heard more positive reports than negative reports about the airlines.

Yep, and that’s an indicator of reputation. I’m not sure why you think it isn’t.

They didn't ask whether they liked or disliked any airline.

So explain these figures.

So profit up 70% over 2016 despite carrying less passengers on fuller planes. Maybe helped by having nearly 4000 less employees. Maybe reflects price gouging?

This thread has nothing to do with the financial performance of Qantas. It also has nothing to do with alleged price gouging.

 

[RooFlyer]

From the article

Jetstar and Qantas have seen a boost in public perception after Bonza went into voluntary administration last month, a YouGov survey has found.

Some might find comfort in the fact that an airline going broke makes another one look good.

"Wow they haven’t gone broke this week. That’s great!"

This thread has nothing to do with the financial performance of Qantas. It also has nothing to do with alleged price gouging.

I think it does now.

 

[drron]

Yep, and that’s an indicator of reputation. I’m not sure why you think it isn’t.

Because another airline had a disaster so negative reports on other airlines would go down as everyone was concerned with Bonza.
And because there had been many more negative reports prior to Bonza's meltdown for QF there was much more likely hood that QF's negative articles would drop more than other airlines.

 

[tdimdad]

Having only six weeks of data on display says nothing. You'd need 6-12 months to tell anything, two years could show you a trend.

For what it's worth, at the start of this short time series even Bonza was higher than Qantas in the 'Buzz' score. With the recommendation score QF is close to where it started and consideration score is nicely tied with VA. The only one moving up in a meaningful manner has been JQ.

If anyone has a longer time series, let's view and talk about that...

 

[jase05]

I think it’s very courageous of Vanessa to post on this forum