Where do the AFF ads come from?!?!

[day-heg]

Was surfing through AFF the other day and something caught my eye.... didn't seem right... looked again...



Since when do EK fly to Launceston?!? When was the last time any airline offered F to Launie?!?

 

[moa999]

Google AdChoices,

I think they can pick up based on context - but agree it is silly

 

[samh004]

Somebody else posted about this routing the other day too

I wonder if the ad picked up on that comment, or the comment was made after the ad; chicken or the egg?




 

[StevePER]

I think my favourite is the Vietnam Airlines one that keeps popping up on Flyertalk, where they spell Airline wrong.

 

[Shelf]

I've seen that Ad and wondered about it, seeing as I couldn't get a J seat on my last QF flight to Launie

 

[wafliron]

As others have said, most of the ads are via Google AdChoices (formerly Google AdSense) and the exact ads shown are automatically selected (by Google) based on the content of the page you're viewing. You can also buy ads directly from AFF - I arranged some advertising for the company I work for directly with AFF a few months back.

As to why you're seeing an add for EK F to Launceston... that's a good question

 

[samh004]

You can also buy ads directly from AFF - I arranged some advertising for the company I work for directly with AFF a few months back.

Did the advertising work, or is that sensitive information?

 

[wafliron]

Did the advertising work, or is that sensitive information?

Nah, not particularly - happy to share the results (although not the business involved - sorry).

The short answer is no, it didn't. However, a few caveats around that:

1) My business is not offering a travel-related (or even credit-card-related) product, so we were never expecting positive ROI in the short-term. The idea was to do a bit of branding, and to try and target an audience of high income earners / influencers who also enjoy leisure products, which would translate to positive ROI over the long-term (repeat business, word of mouth referrals, etc).

2) Due to some changes to our priorities / available marketing budget ended up only running the ads for a short time (a month or so?). For the above style of advertising to work it would need to run for quite some time.

So I don't think the fact that it didn't work on face value is an entirely fair evaluation. Based on the results we saw I don't think it would have been a blinding success even if we had continued for longer, but it had the potential to be somewhat ROI positive.