When a 'sale' is not a sale (Air Asia)

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MEL_Traveller

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Apr 27, 2005
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Email this morning from Air Asia - 'celebrate easter in Asia - 20% off'.

So I jump on line to look at Bali. Up until yesterday, fares were running at $499 MEL-DPS for flat-bed, and the return was $461.

Today with the '20% off' the fare is suddenly listed at $599 outbound and $651 return, to which they apply the 20% discount, coming to $495 and $537 respectively.

This 'sale' is actually costing more. Much more.

I wish I had taken screen-shots. The previous prices weren't indicated as being specials in any way - just the standard price. I expected those prices to be reduced further.

Economy fares similarly increased in price :(
 
In Australia that is called Deceptive pricing and its illegal unless they have been selling at the higher price for some time.
 
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*Terms & conditions apply. Fares include airport taxes and surcharges. Limited availability, until sold out.

Like most sales - not on all products
 
Also the wording implies "Base" fare only.

The screenshot shows how the booking page shows 20% off, but the maths doesn't add up to the untrained eye.

Screen Shot 2016-02-15 at 12.24.26 PM.png
 
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