1. I'm also a "love flying" for the experience of being up there...and now loving a job that does include travel :idea:
2. I'll admit to being a slight snob - elite status is very nice and after 3 years, I don't want to give it up easily (op ups, ODU's, U seats appearing through Yield Management) - and my wife loves the perks (paying Y and flying J for most of our trips in the past 2.5 years)
3. Entry to F lounges (particularly the QF/BA F lounge in SIN, F Lounge or Concorde Room at LHR or AA Flagship Lounge at LAX)
4. When Qantas put on a party, they really know how to!! (when they smoozed their top 100 Plat FF's last year in BNE, SYD and MEL with a black-tie sit-down meal in a QF hanger at the airport, with John Travolta and his refitted 707)
But all-in-all, getting something back from QF for all the time and money I spend with them.