Wastage of Coke, Coke Zero and other Soft Drinks on Virgin Flights

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so now VA are passing the buck of their inadequacies/procedure failures on to their passengers :D. Many MANY other ailines seem to be able to cope with this 'problem' :rolleyes:. It's pathetic enough that passengers have to pay for a soft drink on VA (no different to it's LCC Tiger), but now it seems that passengers don't have the right to use/not use something they have PAID EXTRA FOR, because it inconveniences the airline/cabin crew:shock: what a joke:D
 
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so now VA are passing the buck of their inadequacies/procedure failures on to their passengers :D. Many MANY other ailines seem to be able to cope with this 'problem' :rolleyes:. It's pathetic enough that passengers have to pay for a soft drink on VA (no different to it's LCC Tiger), but now it seems that passengers don't have the right to use/not use something they have PAID EXTRA FOR, because it inconveniences the airline/cabin crew:shock: what a joke:D

You'll likely find it's about what passengers are looking for the most on a domestic flight. Grouping these demand metrics into clusters and mapping a business path forward to meet pax expectations best while improving the cost position for every flight. Some call it strategy, and it's also known as 'Changing the Value Curve' of a product to maximize efficiency across multiple areas of the business. What this means is you may have been trained to think having a beer/coffee/whatever is important on your regular SYD-MEL flight, but in fact, by removing this it won't change your behavior in who you spend/fly with, and there could be another product which is more valuable to you which you don't know is important to you, until you see it!

So basically, for every person coughing about having to pay for coke, are 5x more passengers happy they saved $20 on the flight. Every pax has different drivers in what makes them fly, and having this level of deep understanding is difficult for most airlines.

Regarding food wastage on flights - this is a very real issue for almost every airline. Just recently, I spent time with one large Asian-based carrier who is losing mid-6-figures monthly from food wastage, plus the cost of additional fuel by having to cart this stuff all around the world. After analyzing all aspects of the catering business, I was able to create a solution for them which turned a cost/wastage into a highly lucrative revenue stream which will net millions with only a few minor tweaks to operations.

This same airline gives away large cans of soft drink to every pax. Suddenly, food wastage isn't a bad thing anymore.

It's easy to see when 'airline' people make decisions at airlines which directly impact revenue. They're generally ill-thought-out and don't consider other areas of the business. I'm not saying VA sucks in this area - but they are one of the least profitable airlines flying in the Australian skies.
 
Have to laugh at the suggestion that instead of downsizing the can size, VA should purchase new rubbish bags that don't leak.

One is a cost recouped from pax through the sale and the other is a consumable with the cost absorbed by VA in operating cost and ultimately, needs to be covered by income.
 
200ml cans weigh less than 375ml cans, so less weight means less fuel burn for the same number of cans.
True - but imagine how much less fuel burn they'd get if they got rid of the big cans of beer and the heavy small glass bottles of wine!
Cheers,
Renato
On Virgin you seriously have to pay for a softdrink??? OMG
i didn't think it was too bad.
Last year on RyanAir, I think I paid 2 Euros for a tiny can of PepsiMax - and it was warm.
At least Virgin have cold cans.
Regards,
Renato

I prefer the smaller cans. Before the change over, I'd always hand back a half empty can with an apology as I know it's a hassle for disposal but I can't get through a full can in an hour flight.
Why apologize for the left-over soft drink?
You should instead thank them for entirely satisfying your need - something I can't do.
Regards,
Renato

The small cans only cost less in numerical value only. If you take the cost per volume, they can be much more expensive compared to your 375ml counterpart

I agree entirely.
Renato

That only applies for individual cans. If buying multipacks it is usually cheaper not only on a per unit volume basis, but also on a per can basis to buy bigger cans. Cheaper to buy 375ml multipacks and throw half drunk can away than buy 200ml multipacks.

That aside the cost of cans of soft drink in Australia is just crazy. More expensive than Tokyo, New York, London by a decent margin, and even slightly more expensive than Zurich.
It depends where one buys the cans.
In my rip-off second homeland of Italy, one can sit down, have a nice snack or meal in accordance with the prices posted out the front of the establishment, and then be hit with a bill of 4.5, 5 or even 6 Euros per 200 or 300ml can of Coke Zero. Though supermarket prices for their cans and bottles of Coke and especially Pepsi are lower than here.

In France 11 years ago, every meal was great, but every glass of Coke cost 4 Euros.
Regards,
Renato


I'm missing something here. Can't drink a 375 MPs soft drink but can drink more if an alcoholic drink?
Or is this an volumetric opportunity cost scenario - more soft = less hard
I guess people had better keep drinking their big cans of beer, else they'll be shrunk too.
Cheers,
Renato

so now VA are passing the buck of their inadequacies/procedure failures on to their passengers :D. Many MANY other ailines seem to be able to cope with this 'problem' :rolleyes:. It's pathetic enough that passengers have to pay for a soft drink on VA (no different to it's LCC Tiger), but now it seems that passengers don't have the right to use/not use something they have PAID EXTRA FOR, because it inconveniences the airline/cabin crew:shock: what a joke:D

I see that you are on my wavelength on this matter.
Cheers,
Renato

You'll likely find it's about what passengers are looking for the most on a domestic flight. Grouping these demand metrics into clusters and mapping a business path forward to meet pax expectations best while improving the cost position for every flight. Some call it strategy, and it's also known as 'Changing the Value Curve' of a product to maximize efficiency across multiple areas of the business. What this means is you may have been trained to think having a beer/coffee/whatever is important on your regular SYD-MEL flight, but in fact, by removing this it won't change your behavior in who you spend/fly with, and there could be another product which is more valuable to you which you don't know is important to you, until you see it!

So basically, for every person coughing about having to pay for coke, are 5x more passengers happy they saved $20 on the flight. Every pax has different drivers in what makes them fly, and having this level of deep understanding is difficult for most airlines.

Regarding food wastage on flights - this is a very real issue for almost every airline. Just recently, I spent time with one large Asian-based carrier who is losing mid-6-figures monthly from food wastage, plus the cost of additional fuel by having to cart this stuff all around the world. After analyzing all aspects of the catering business, I was able to create a solution for them which turned a cost/wastage into a highly lucrative revenue stream which will net millions with only a few minor tweaks to operations.

This same airline gives away large cans of soft drink to every pax. Suddenly, food wastage isn't a bad thing anymore.

It's easy to see when 'airline' people make decisions at airlines which directly impact revenue. They're generally ill-thought-out and don't consider other areas of the business. I'm not saying VA sucks in this area - but they are one of the least profitable airlines flying in the Australian skies.
Many fascinating insights, thanks.
Regards,
Renato

Have to laugh at the suggestion that instead of downsizing the can size, VA should purchase new rubbish bags that don't leak.

One is a cost recouped from pax through the sale and the other is a consumable with the cost absorbed by VA in operating cost and ultimately, needs to be covered by income.
Either the bags leak or they don't.
If they don't leak, this whole wastage business is ridiculous, as it wouldn't matter much - since most people just get their complimentary drink in a plastic glass.

If the bags do leak, then cutting the can size solves nothing, since people can put unfinished cans of beer and of 200ml cans of soft drink back, and staff wind up with leaky fluid on their clothes or on the floor - which wouldn't be very sanitary.
Regards,
Renato

Trip Update - Brisbane is an extremely nice city, I've never been here before, and have been greatly impressed. My wife was last here 20 years ago, and she is very impressed.

And within a day and a half of arriving, I had eaten five meat pies - four from IGA, one at Central Station food court.
What stands out is that,
a..... They are delicious and have a soft pastry base, and
b.......Unlike just about every meat pie bought in Melbourne, i don't get heartburn after eating the Brisbane pies. In Melbourne, I'm always reaching for a Zantac or other heartburn stuff an hour or two after eating a pie.
Regards,
Renato
 
I think you will find it is more to do with cart space. They are able to fit more smaller cans onto the carts. Remember on coast to coast flights soft drinks were free poured? This was because if they gave each pax the full can on a busy flight they would run out. The bigger cans meant there was no extra space to load additional cans hence the downgrade to the smaller cans.
 
I am thinking spillage or wastage .People can buy one small can finish and then buy another and not finish........still wastage from a small can?Water quenches the thirst anyway so availability of water is something I would value more than large cans of soft drink especially if they take up a lot of space.Personally I don't drink soft drink at all and would prefer coffee/tea ,real juice ,and yes water offered first IMO.
 
On Coast to Coast, the 'upgrade' to the 200ml cans is better than the 'cup' you used to get. It is also better than the 150ml cans that BA seem to persist with...
 
I think you will find it is more to do with cart space. They are able to fit more smaller cans onto the carts. Remember on coast to coast flights soft drinks were free poured? This was because if they gave each pax the full can on a busy flight they would run out. The bigger cans meant there was no extra space to load additional cans hence the downgrade to the smaller cans.
But the cans aren't free poured. Hardly anyone was buying anything on my flight, instead opting for the free stuff.
Regards,
Renato
I am thinking spillage or wastage .People can buy one small can finish and then buy another and not finish........still wastage from a small can?Water quenches the thirst anyway so availability of water is something I would value more than large cans of soft drink especially if they take up a lot of space.Personally I don't drink soft drink at all and would prefer coffee/tea ,real juice ,and yes water offered first IMO.
Water, tea, coffee doesn't clench my thirst, and juice is too sugary. Why does Virgin want to satisfy people like you for free, and sting people like me something shocking? What did I ever do to them?
Cheers,
Renato
On Coast to Coast, the 'upgrade' to the 200ml cans is better than the 'cup' you used to get. It is also better than the 150ml cans that BA seem to persist with...
But aren't the BA ones given out for free? They were many years ago, together with free scotch. Emirates also give out 150 ml cans, and I ask for two.
United also give out free small cans, and I ask for two from them also. The United stewardess said that if asked, she had to provide two cans, but that she wasn't allowed to offer two cans.
Regards,
Renato
 
EK experience:

"Sir would you like a drink"
"yes Coke Zero , but no ice please"

FA dutifully returns with half plastic cup of Coke Zero
I suppose in case I can't finish a full cup. After all that's what ice is for- to reduce fill able volume in a cup. Smart!!!

Hey EK and the rest gimme a full (>300 mls) can or a full cup. These "metro" cans are ridiculous.
Unlike the alcoholics here who argue for small cans so they can reserve gut volume for your expensive top shelf stuff, I tend to drink Coke Zero when I'm patronising your flights. Gimme a proper can or I'll just have to insist on opening that bottle of Dom :D
 
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The small cans are not quite enough when one is thirsty but more than enough to mix with 50mL alcohol.

I didn't have a very nice SQ flight recently. Thirsty. Asked for Coke light. Comes back with half cup. Not long after asked for another Coke light and comes back with half cup again. I then asked for a can of Coke light and she was not happy. I asked for another 2 cans through the 8+ hour flight. She was getting worse. Poor attitude. Poor service.
 
Cant believe you people mix your spirits with soft drink-urrggghhhh yuck, so sweet!! Give me a whisky/vodka neat or with a couple of ice cubes thanks :)
 
The small cans are not quite enough when one is thirsty but more than enough to mix with 50mL alcohol.

I didn't have a very nice SQ flight recently. Thirsty. Asked for Coke light. Comes back with half cup. Not long after asked for another Coke light and comes back with half cup again. I then asked for a can of Coke light and she was not happy. I asked for another 2 cans through the 8+ hour flight. She was getting worse. Poor attitude. Poor service.
200ml with 50ml of alcohol - that would be a double full nip in a pub served drink. I can't handle that.

The half cups of Coke Light would have driven me mad.
Regards,
Renato



Cant believe you people mix your spirits with soft drink-urrggghhhh yuck, so sweet!! Give me a whisky/vodka neat or with a couple of ice cubes thanks :)

I have over 20 bottles of single malt Scotch whiskies - which I enjoy splashing into glasses of PepsiMax.

I was at a party last year, when people observed me putting Johnny Walker Double Black into my Coke Zero. I couldn't undertstand why half a dozen people kept criticising me like I had just committed some extreme heresy.
Regards,
Renato
 
Wastage update.

WASTAGE UPDATE.

We flew home from Brisbane yesterday.
I was prepared - two big cans of PepsiMax and a small UHT pack of chocolate Big M - in a bag with ice.
Our plane had been downgraded to a small one with two seats on each side of the aisle.

Along comes the snack trolley - and it has half small cans and half BIG CANS!

Does this mean small planes carry the big cans, while the bigger planes don't?

Also, the stewardess gave me my snack - a sizeable Dark Rye Bread with cheese and pickle. I took a bite, and said to the stewardess that it was delicious, whereupon (possibly because I was near the rear of the plane) she asked if I would like some more. I said yes, she gave me two more, and I had a wonderful trip munching my rolls washed down with my PepsiMax.
Regards,
Renato
 
200ml with 50ml of alcohol - that would be a double full nip in a pub served drink. I can't handle that.
A nip of vodka with a dash of tomato juice/orange juice and I cannot taste the vodka. I don't like drinking spirits straight but don't like diluting them too much either.

The half cups of Coke Light would have driven me mad.
Must have got her on a bad day.
 
I keep thinking of this thread as Can'gate.

I think that together - we can blow this whole can business right up - and expose the truth for all to see.
Now, if we could only check whether Virgin keeps a secret recording device in each snack trolley.
Regards,
Renato
 
I have over 20 bottles of single malt Scotch whiskies - which I enjoy splashing into glasses of PepsiMax.

I was at a party last year, when people observed me putting Johnny Walker Double Black into my Coke Zero. I couldn't undertstand why half a dozen people kept criticising me like I had just committed some extreme heresy.
Regards,
Renato

Fair enough if you are drinking red or double black as that stuff is like petrol. But if you have a nice Sulivans Cove, Chivas etc and you mix it with coke it is pretty silly imho. You are paying top dollar for a drink that is smooth and has so much depth to its taste and then you destroy it all with coke??? Crazy...
 
Fair enough if you are drinking red or double black as that stuff is like petrol. But if you have a nice Sulivans Cove, Chivas etc and you mix it with coke it is pretty silly imho. You are paying top dollar for a drink that is smooth and has so much depth to its taste and then you destroy it all with coke??? Crazy...
Not Coke - PepsiMax.
Blended Scotches are okay with cola, but most Highland, Lowland and Speyside single malts are better.
Glenfiddich is terrible with or without cola.
And the Islay single malts aren't that crash hot with cola unless they are of the toned down type (e.g. Talisker Skye and Oban 14).
Regards,
Renato
 
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