Virgin strategy?!

Mattg

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As far as I can see, the only real "new" news from that article is that Virgin is committing to reinstating wifi.

We already know they plan to restart international short-haul flights to NZ, Fiji and Bali when borders open up.

Have I missed anything?
 

AustraliaPoochie

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Agree with Cove, am putting all my FB (Flybuys) points into VFF for now.
Just to keep my VFF points alive, will wait and see what pans out, in the next few months/year/years with VFF.
OT: my QFF tie in with WWR/EDR is not too flash at the moment, my 2000 WWR/EDR points haven't transferred to QFF.
 

HS-TQE

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Considering VA has a sub-fleet of 737s (split scimitar winglets) intended primarily for short-haul international, it'll be interesting what they'll going to do with them for the short-medium term when short haul international (NZ and Pacific Islands) is able to resume 'both' ways, as opposed to the one way bubble arrangement to NZ currently.
 

ozstamps

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Virgin STRATEGY???

Simple - just more totally hollow and lacking in any detail American Barnum and Bailey hype, from Ms Hardlicka, inline with her last half dozen equally hollow PR emissions.

No WiFi for 6 months is inexcusable. And still no date WHEN it is expected. It is a simple thing - you pay the vendor money, and it works. Planes are all set up for it - it just needs to be turned on.

''EXPANDING VFF'' is vital to survive ... what planet is she living on???

Being on wait for over an hour on the phone last week on THREE separate times after inputting a Platinum VFF number is 4th World.


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aamslfc

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We all know the general ideas behind Virgin 2.0, but obviously we're not going to know/see anything concrete for many months yet, so until then it's only ever going to be speculation and PR/media management.

No WiFi for 6 months is inexcusable...

Being on wait for over an hour on the phone last week on THREE separate times after inputting a Platinum VFF number is 4th World.

Yes, one can hardly fathom the truly incredible suffering being caused by such terrible hardships... :rolleyes:
 

aamslfc

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Yep, the announcement and presser were held in Melbourne this morning right next to check-in.

No idea who the AFL players talking to the media were, but there was a nice buzz around the place for a while which was good to see.
Post automatically merged:

Yep, the announcement and presser were held in Melbourne this morning right next to check-in.

No idea who the AFL players talking to the media were, but there was a nice buzz around the place for a while which was good to see.
 

HS-TQE

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VA has partnered with the AFL for another 5 years

Not overly that surprising, IMO. Would be one of the few (if not only) sponsorships that VA 3.0 would be keeping.

I'd also think that Bain would ultimately see a 'return on investment' (as per their main aim) to keep the AFL sponsorship.
 

jase05

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No idea who the AFL players talking to the media were, but there was a nice buzz around the place for a while which was good to see.
Trent Cotchin the Richmond captain and Sam Docherty the Carlton captain.
VA also continuing their sponsorship of Carlton and the Gold Coast Suns
 

jakeseven7

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I'd also think that Bain would ultimately see a 'return on investment' (as per their main aim) to keep the AFL sponsorship.

Agree, in the long run thats for sure.

Its a Marketing cost for now, they must have decided its worth the $$ for the publicity and trying to maintain confidence in their brand which has taken a wallop over last 13 months or so.
 

Melburnian1

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Agree, in the long run thats for sure.

Its a Marketing cost for now, they must have decided its worth the $$ for the publicity and trying to maintain confidence in their brand which has taken a wallop over last 13 months or so.

VA has a major disadvantage. Unlike QF (35 or more per cent foreign owned) and ZL (majority Singaporean owned IIRC) that both resort to patriotism, VA (owned by USA's Bain) will find that impossible or more difficult.

'Qantas the Australian airline' and 'Rex: our heart is in the country' are sort of memorable. What does VA stand for? It may be mostly cheaper than QF to fly, but on the small number of routes where ZL has appeared or is to do so, VA may have higher costs than ZL so matching its fares in large numbers will be costly.
 

aamslfc

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AFL sponsorship is essential to maintaining the look/feel that the old, familiar Virgin is still around, and that Bain hasn't changed much. Not to mention, it's probably worth keeping for the advertising benefits and brand association with Australia's number one sport.

Customers don’t give two ****. Trust me they really do not.
Precisely this.

People don't book Qantas whilst belting out "I Still Call Australia Home", and the plane doesn't take off with everyone on board chanting "The Australian Airline". Perhaps the experience on Rex is different, but I'm not sure what their slogan would be (although for some reason "taxpayer rorts" and "shameless hypocrites" come to mind).

Nobody gives a s**t whether VA stands for anything. Nobody cares about the marketing spiel/advertising slogans of an airline. Most passengers just want the cheapest seat from A to B, and with any luck there'll be some dodgy snacks thrown in.
 

AIRwin

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jakeseven7

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Today's media release:

Following a reduction in the price of Business Class fares of up to 20 percent last November in comparison with pre-COVID-19 prices, Virgin Australia also announced today that the airline will undertake a further review of its Business and Economy Class fare brands.

Yup thats what they are researching right now in addition to making things like priority boarding etc able to be purchased, so no longer the realm of just status VFF flyers...
 

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