Virgin steps in with TA (Tourism Australia) to help fill the shoes left by QF

[markis10]

Virgin Australia looks set to step into the marketing gap created by Qantas’ decision to cut funding to Tourism Australia.
B&T understands the TA board is in a meeting this morning to finalise the details of the new agreement, which would see Virgin doubling its existing commitment from $6m to $12m over the next three financial years.
Major partner Qantas pulled funding from the tourism body last month after it was revealed TA chairman Geoff Dixon was part of a consortium looking to destabilize the management of the airline.

Virgin set to double Tourism Australia cash | B&T

 

[cmon0005]

I don't see a big problem with this, TA has always been a flop in my eyes, failed expensive advertising campaigns that don't even appeal to Australian's let alone travellers from other countries.

QF's new strategy of splitting funds up to various state tourism bodies is a good idea in my opinion, it gives states the chance to compete with each other and be more broad and innovative with their campaigns.

Good Tourism commercials that have always got my attention are the Abu Dhabi: Travellers welcome, Dubai, Incredible India and to a lesser extent Malaysia. These are all class with unique theme music and showing things we would actually want to do.

Good luck to VA if they think this will help them... More "where the bloody hell are ya?" type commercials coming up I reckon.

 

[UP4014]

If the states get some funding then it could help domestically for Qf as well.
pmatt

 

[simongr]

Weren't QF spending $50M?

 

[lovestotravel]

Virgin would be best spending this money on training their staff