Virgin launches new advertising campaign...

[cqtiger]

gets you talking about it so that's a positive

 

[AisleSeat]

That's wiggety wiggety whack.

Never thought I'd see a Kriss Kross reference ever again, but that's top notch use.

 

[p--and--t]

I agree with Danielle's first impressions "Are you serious!!!". That first impression hasn't changed.

Meet Wiggy, the new character leading Virgin Australia’s ad campaign

Forget everything you’ve seen when it comes to Virgin Australia.

www.news.com.au

 

[Denali]

Just got an ereward survey and its all about this ad

To be extra annoying, more than the stupid flying hair ad, I have to show my "feelings" towards it by moving the character left and right or up and down. Sad face, smiley face, no words, just emojis



And then!!!! Almost finished the survey and get the below...doubt I will see any points for it

 

[clipped_wings]

I think those stupid ereward surveys now assume most of the demographic can't speak or understand English. So they use a ridiculous hieroglyphic system, YET they tell you in English that you've been booted out.

No words.

 

[AIRwin]

I just saw the ad and my first thought was that the wig was a dig at the Air NZ goose when it was flying past a flock of them...

 

[jakeseven7]

I don't get it. What's the significance of a flying toupee?

Ok so in this article PS reveals the strategy that Wiggy will be responsible for pulling leisure flyers from Jetstar. Isn’t this clear enough for you?

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amp-brisbanetimes-com-au.cdn.ampproject.org

 

[Denali]

From their Facebook page

 

[Harthagan]

Ok so in this article PS reveals the strategy that Wiggy will be responsible for pulling leisure flyers from Jetstar. Isn’t this clear enough for you?

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amp-brisbanetimes-com-au.cdn.ampproject.org

Haha it must have been so obvious that I overlooked it. Hiding in plane sight

 

[Justchecking]

Useless. Means nothing, communicates nothing. Typical ad creatives bullshit brainstormed over a morning sess of lattes and protein balls. As cheesy as their old airline (DJ) image was, the ads were at least clever, interesting and watchable. They should go back to that agency/formula.

 

[Stealthflyer]

I don’t mind it. I felt quite sorry for the wig at the end. After all that freedom, it has to return to its scruffy owner!

 

[Justchecking]

I think those stupid ereward surveys now assume most of the demographic can't speak or understand English. So they use a ridiculous hieroglyphic system, YET they tell you in English that you've been booted out.

No words.

No,

I can't believe any commercial company that wants to be taken seriously does a survey that way. That's infantilising your customer base to the extreme and fairly insulting. Or is it because the internal staff handling the feedback can't process anything beyond an emoticon? Either way, it's disturbing.

 

[jakeseven7]

I don't know if anyone reads Mumbrella (Its an Advertising and Marketing blog - Australia's most read in the industry) and anyway they have written a scathing review of the Wiggy Campaign. I just can't find the link on my phone right now sorry will come back later and add.