June 09: The rumoured cancellation of direct Mel-LA flights were first posted on the net. Meantime it sold tickets, and MccK bought one for her herslf and her 2 children.
Circa July: V denied the rumours and claimed it didn't want to deign them with a response.
Later their media release quietly scotched the rumours in an article about its committment to the Melb-LA route. Meantime it sold tickets.
Meantime its Board, accountants and senior managers knew of forward bookings, budgeted expenses and possible factors that might force it to consider re-routing or sharing loads with Delta. Meantime it sold tickets.
The deferment of flights was announced officially. MccK learnt thru the Age, rather than from V, of a possible problem. V undoubtedly had phone numbers and email addresses, but it was Mcck who called them, not the other way around.
Only 3 weeks before her flight, MccK found out she and 2 kids will be re-routed via Sydney.
The rep didn't so much as offer a voucher of $x or free lounge access or whatever for the inconvenience.
A flight via Sydney just isn't what she thought she was buying. And then there can be added costs to the trip, such as cancellation fees on prepaid onward flights, etc.
QldMick has just learnt, from the web, that his flight Brisbane-LAX next January is via Sydney. Likewise he is not happy. His agent told him to cop the changed dates, the added hotel fees etc, and the hassles. He's posting that his $85k patronage of the VirginGroup will be going elsewhere.
Why Auckland? There are/were fares on other airlines that were comparable or less - if she could get a refund and book asap. But being given only 3 weeks to replan a holiday isn't impressive. Some people with 'maxed out' credit cards might not get a refund in time to book another airline. They might take a cynical view about the late notice as locking them in to a rerouted trip. Some might simply say, as they have on the web, they endured the hassles of the Boeing/VA delays and now feel their loyalty to the new airline isn't being repaid.
There might be better fares with better destinations that suit some, or extras. AirNZ will get me to SFO directly, Auckland has lounge access, the fare is cheaper, and I won't need a first class ticket on VirginAmerica. I'll do the same in February rather than risk being mucked around as I'm told by VA to not book hotels etc for my trips in Jan, march and April (but I have a prepaid holiday just as I did with Jetstar andAmex who ponied up after lawyers in LA were involved). I want certainty so November and Feb trips will be booked through another airline.
In short, people want what they paid for. And chose direct flights for a quick 14-17 hour flight rather than going to Sydney and languishing in transit.