Virgin Australia Magazine

[Notyourbag]

Do we see the Virgin Australia magazine ever coming back? All has been quiet from Jayne and her team on this.

The online edition still shows this link - Virgin Australia Magazine complimentary in-flight magazine | Virgin Australia which takes you to March 2020.

Interestingly the VA advertise with us page has no mention of the VA magazine as an option (only boarding passes and the in flight entertainment service) - Virgin Australia adspace | Virgin Australia

 

[odysseus]

Not til covid has settled down. Fewer passengers, volatile print runs, and the risk of transmission mean it's on hold for now.

 

[BCons]

Never in my view. Extraneous to the running of an airline, requiring extra staff, even if it was (apparently?) profitable.

 

[oz_mark]

Never in my view. Extraneous to the running of an airline, requiring extra staff, even if it was (apparently?) profitable.

It was an outsourced operation, so it may be back if someone can argue that there is the right returns.

 

[ozstamps]

I read a report from the USA that the cost of moving these around was pretty scary.

Each seat is stocked with one, occupied or not, so it is near the weight cost of flying one person per flight.

With skyrocketing avgas prices, can't see it coming back.

They allegedly fly 55,000 pax a day - not sure when this was updated - so what - a few 100 flights a day, so they are flying around tons of weight each day in magazines.

Virgin Australia | Bring on Wonderful

Fly with award-winning service and great value fares to popular destinations across Australia. We can't wait to welcome you onboard Virgin Australia soon.

www.virginaustralia.com

 

[henrus]

I'd much prefer the satellite wifi to come back before magazines.

only boarding passes

I can't recall ever seeing an ad on a VA boarding pass (although I have been using mobile boarding passes for many years) that being said the page still makes reference to international flights of 14 hours (aka LAX).

 

[ozstamps]

Got very cheap, thin, cheap, white paper boarding passes in MEL last week - definitely no ads on back!

Cost cutting is everywhere.

 

[henrus]

Got very cheap, thin, cheap, white paper boarding passes in MEL last week - definitely no ads on back!

From a kiosk? If so that's been the case for ages.

 

[Harrison_133]

From a kiosk? If so that's been the case for ages.

The self check-in kiosks in MEL have the thicker boarding cards, albeit all white. The manned priority check-in desks have ones printed on the really thin paper.

Cost cutting is everywhere.

It’s been like that since they updated the check-in area pre-Bain.

 

[ozstamps]

I never use kiosks.

 

[Matty F]

Checked in at BNE desk on Tue, standard boarding pass.

At the end of the day, does anyone give a rat about the gsm of their pass? I’m happy to see cost cutting during the Covid recovery phase, keeping VA lean, and I’m sure any meaningful cuts will be reversed at the appropriate time

 

[jakeseven7]

Checked in at BNE desk on Tue, standard boarding pass.

At the end of the day, does anyone give a rat about the gsm of their pass? I’m happy to see cost cutting during the Covid recovery phase, keeping VA lean, and I’m sure any meaningful cuts will be reversed at the appropriate time

Agree who cares about boarding passes, waste of trees.

I’d prefer they had a chief pilot. Oh wait

 

[Matty F]

Agree who cares about boarding passes, waste of trees.

I’d prefer they had a chief pilot. Oh wait

What would that change? Can they not operate without a chief pilot through the recovery phase? Does not having one now preclude them from hiring in the future?

While you’re down here managing your hard on for a VA collapse, the rest of us up there making the most of an airline that far excels any other domestic offering - that’s why VA dominated market share in Jan

 

[jakeseven7]

What would that change?

Not using boarding passes? Save paper. I’m all for it.

Can they not operate without a chief pilot through the recovery phase?

Don’t know, you’d be best to ask our pilot experts. I don’t really know what the role entails whether it’s a legal requirement / union thing?

Does not having one now preclude them from hiring in the future?

I imagine not, but they are trying to cut costs in the lead up to the sale so suspect per your thought above they may well defer hiring another one if it’s not a critical role? Who knows.

While you’re down here managing your hard on for a VA collapse, the rest of us up there making the most of an airline that far excels any other domestic offering

I fly Virgin too (personal travel as work have moved to QF) and I don’t want them to collapse, don’t want any airline or company for that matter to collapse and have never said that.

I don’t think they far excel on anything that’s important to me - but that’s my opinion and you have yours which is different which is entirely ok!

There’s definitely something big going on under the hood though at the moment in VA2/BainHQ which is always interesting to discuss on these boards. Don’t need to name call to do that.

 

[jase05]

I imagine not, but they are trying to cut costs in the lead up to the sale so suspect per your thought above they may well defer hiring another one if it’s not a critical role? Who knows.

Late on Wednesday, it was revealed his job would be filled by Qantas’s head of fleet operations Captain Alex Scamps, at a date to be confirmed.

 

[straitman]

Something I am very familiar with as a former Australian Chief Pilot for a large multinational. The company has a smaller aviation footprint than VA or QF but overall much bigger than either.
With appropriate approvals VA can operate without one but not indefinitely.
The position of Chief Pilot is a regulatory position.
It is more a management position than a flying position and requires the individual to jump through a lot of CASA hoops.
In many ways it’s an unenviable position as the CP gets caught in the middle between company management, the pilots and CASA.

 

[straitman]

I never use kiosks.

I don’t either.

 

[HS-TQE]

I fly Virgin too (personal travel as work have moved to QF) and I don’t want them to collapse, don’t want any airline or company for that matter to collapse and have never said that.

I don’t think they far excel on anything that’s important to me - but that’s my opinion and you have yours which is different which is entirely ok!

There’s definitely something big going on under the hood though at the moment in VA2/BainHQ which is always interesting to discuss on these boards. Don’t need to name call to do that.

For someone that rarely flies Virgin you sure do visit the Business Class thread a lot by putting the sad emote on every food post in the Business Class thread.

 

[HS-TQE]

I read a report from the USA that the cost of moving these around was pretty scary.

Each seat is stocked with one, occupied or not, so it is near the weight cost of flying one person per flight.

With skyrocketing avgas prices, can't see it coming back.

They allegedly fly 55,000 pax a day - not sure when this was updated - so what - a few 100 flights a day, so they are flying around tons of weight each day in magazines.

Virgin Australia | Bring on Wonderful

Fly with award-winning service and great value fares to popular destinations across Australia. We can't wait to welcome you onboard Virgin Australia soon.

www.virginaustralia.com

Pretty sure the US3 (and others) has also cut down on magazine content in recent years.
UA used to have separate magazines for each class until recent years.

 

[jakeseven7]

For someone that rarely flies Virgin you sure do visit the Business Class thread a lot by putting the sad emote on every food post in the Business Class thread.

Is twice a month rarely? Probably more than most people on here who exclusively fly Qantas. And the business food is average IMHO but that’s way off topic for this thread.

Pretty sure the US3 (and others) has also cut down on magazine content in recent years.
UA used to have separate magazines for each class until recent years.

Magazines as long as they make money (net) will be kept.

If they don’t they will be eliminated.

Regardless of whether we like (personally) the content.