Perhaps to align closely with their partners DL? Considering both are in a JV, a basic light fare could be brought on either carrier to/from LAX as a codeshare?So then why introduce such fares to LAX and HKG? I can understand how it could work for DPS, and for a destination like that you want the lowest lead-in fare you can provide.
Agree with your thoughts @knagelliHowever for a family of 4 , who are not elites and don't care much about the status credits or points , this will be a blessing in disguise as they will be able to save sweet $ 300-$400.
I guess they are not targetting the VFF elites with this fare but the passengers who are inclined to LCCs like AirAsia/JetStar flying to Asia.
I can only think of it as a move to show travelers how pricey, expensive the competition is ... looking at the fares from QF, AA, SQ etc ... Although SQ is not technically a competition, but VA is not in any alliance as well ... and with the industry moving towards bilateral arrangements rather than being in an alliance - I'd say a smart, money making move from VA (obviously, if and when it works)So then why introduce such fares to LAX and HKG?
VA's partner DL has had "Economy Light" fares for a while now. VA is pretty much only aligning themselves with DL as pointed out a few posts up.I can only think of it as a move to show travelers how pricey, expensive the competition is ... looking at the fares from QF, AA, SQ etc ... Although SQ is not technically a competition, but VA is not in any alliance as well ... and with the industry moving towards bilateral arrangements rather than being in an alliance - I'd say a smart, money making move from VA (obviously, if and when it works)
By showing the public how cheaper air fares can be, especially, from a full service airline, which isn't in an alliance, VA could get more customers, more businesses might consider signing up with VA, especially those that have their folks fly to the States and Asia for business and prefer to fly full service
Not sure how much thought was put into this or if this was the work some work exp kid in VA
No airline can seat kids under 12 with strangers, so worst a family of 4 wiyh 2 kids coukd get is 2 x 2.I wonder if this family of 4 will be able to get seats together though. Stand by for some unhappy campers on Facebook.
The fare will help fill aircraft in low season depending on what response other airlines come out with . Eg. I can travel with 10-12kgs checked luggage & don't need anymore. Used to carry far too much stuff around the world & never wear 2/3 of it. If 2 travelling together probably gets seats together.If it’s cheaper, I’ll consider buying these light fares for personal travel. I almost never need to change a flight, and if I do, it’s cheaper to forfeit the fare than pay a premium for flexible fares every time I travel.
The inability to choose seats beforehand worries me though because if everyone else can choose seats for free, then I’m more likely to be stuck with a dud at check in. As a comparison, SQ only allows flexi and status passengers to choose seats for free, which means the bulk of economy passengers either have to cough up for paid seat selection or wait until check in. The new VA light fare passengers will be in the minority though I suspect.
could this be the end of kids fares ?Looks like an okay move by VA. Remains competitive on price, which is important in this day and age of Skyscanner and Expedia, while remaining a full service airline (on board at least). No worse than almost all other full service airlines' base Y fare (eg SQ's base Y fare does not include seat selection, as noted above).
last time I looked, there were over a dozen VA fare buckets in each direction to LAX & back, so there could be up to 144 or more return fares to LAX.I thought the main objective of that was to improve yield.
A loss leader fare sold, is better than seat going empty.
You do not understand yield. I suggest visiting Google.huh ?
Of course loss leaders improve yield. An $800 fare(not talking about taxes) might be a $200 loss on that seat, but better than empty & no fare paid at all !!!!