Virgin Atlantic "Little Red" to cease operation | Australian Frequent Flyer
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Virgin Atlantic "Little Red" to cease operation

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anat0l

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Dec 30, 2006
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Wow. That was quick.

Well there goes pretty much the domestic competition. I wonder what will come of the Little Red slots at LHR.
 
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trippin_the_rift

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Apr 2, 2006
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Full credit to Little Red for giving it a shot!

There's no shame in closing a business.
 

anat0l

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Dec 30, 2006
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Full credit to Little Red for giving it a shot!

There's no shame in closing a business.
That's the first time I've heard anyone praise a young airline which is closing for just that.

Most of the critique will say it was simply a flawed business and foolish investment, hence why they didn't survive, or simply that they didn't tough it out for long enough.
 

anat0l

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jpk

Active Member
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Jun 18, 2006
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Full credit to Little Red for giving it a shot!
There's no shame in closing a business.
The entire point of Little Red was to get the LHR landing slots. To get them VS had to run those domestic routes for a couple years, then they could be converted to other destinations. I don't think Virgin ever expected Little Red to make much or any profit, the goal was always long term - get the slots to expand the long haul operation. Most people expected Little Red to shutdown as soon as the regulatory need was gone - the operation was wet leased from Aer Lingus. Now that DL pulls the strings at VS and gutted their network last week, it would appear they no longer want those slots and hence it might shutdown sooner.
 

notzac

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Joined
Oct 6, 2008
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Re: Virgin ditches Little Red

I commented on this elsewhere, but if your customers want one thing (a standalone domestic network) and you set up the operation to do something else (support a long-haul network), then it should come as no surprise to anyone when things don't work out the way you want.
 

MEL_Traveller

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Apr 27, 2005
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21,473
Re: Virgin ditches Little Red

A friend of mine has done a few Little Red flights - connecting off VS long haul. They have always reported the flights to be near empty :(
 
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