I whine a lot about VA, but I sense a tad of vindictiveness in your posts. It may be well deserved (I don't know), but your points detract from the info posted. The question posed is a wishlist given the possibility of VA making some changes (presumably because of the survey many of us received). I know that the VA valet parking is contracted out....doesn't stop it earning points. Staff morale levels may be due to a lot of things....all I'm suggesting is that it needs attention!
My intention isn't to be vindictive, just to dispel the aura that seems to surround the company, which IMHO is not deserved.
Air NZ is an innovator, VA is a larger company than Air NZ yet Air NZ seems to be continually re-imagining the travel experience, both in fleet choice and in the services it offers. I don't have anything personally against JB, I don't know him personally. He certainly presents as someone who wants to create a great brand. The problem is that the changes to date have been more about an attempt to create a Qantas clone.
Given, yes, I haven't listed changes - so for a start, why lock a 737 cabin into just 8 seats - why not use a similar system to Qantas (and that was started by AN and TN) to enable flexible business configuration on 737s so more of us can use points to upgrade rather than current system where I believe business class passengers (I don't have evidence for this, it's anecdotal) have been downgraded to accommodate higher status FF who wish to upgrade. Flexible J cabins give the opportunity to recognise valuable passengers while not displacing those who have booked months ahead. Re-fit the Valet areas at various terminals that used to be there when AN was operating and yes, they should be a points earning service if the intention is to replicate QF's product in that regard. Last time I traveled J to SYD on QF I was offered a limousine at the destination for a very reasonable price, about $20 more than a cab which considering it was a Friday night, avoided the interminable wait for a cab and I earned points for use of Qantas Limousines as well. Joining Star would also strengthen the VA offering. To be fair, curb side lounge entry as in SYD is an innovative product and while I don't reach the status levels of others (although I have lots of points, over 500,000 with QF and nearly 100,000 with VA, probably fair enough it goes to the most frequent/loyal customers. More of that is what is required as well as industry standard (not necessarily innovative, just industry standard would be nice) website, booking facilities and/or functionality and systems would be a welcome improvement - that talk to each other in the way QF's do. The VA App is inferior to Qantas', it doesn't allow log in to Velocity as the QF points app does. Lounge announcements should stop and the lounges need revamping, I feel cold, like I'm in a hospital waiting room compared to QF. They lounge looks fantastic on paper but not in practical terms. One of the reasons I chose not to renew my VA Lounge membership as I don't see the value in it when more often than not I simply use points to travel J on the occasions I do have to travel with VA. I did purchase a Life Qantas Club membership many years ago so travelling QF for me is a natural choice as I've invested in their product. There is nothing compellingly different enough for me to jump ship, to experience a poor copy of the opposition!
Some time ago, I attempted to use points to upgrade on Qantas not realising I was on a fair that didn't allow this, I didn't know that at the time so the agent in the Qantas Club explained this to me which was somewhat disappointing, but then handed me a complimentary business class upgrade anyway. That's logic to me, here is a customer who is prepared to pay/make up the difference in points but wasn't aware of the rules yet I walked away happy. In disruptions I've experienced much better recovery at QF than VA any day. This is what differentiates when I am busy and on a schedule, that the airline tries to give me what I paid for or the closest alternative. I'm taking the kids to the US next year, it will be on Qantas, because I can fly the domestic sector and the international sectors all on the same metal. The only non-QF sector will be LAX-SFO because obviously QF don't fly that sector for obvious reasons. No one expects VA to be able to replicate the QF International network in its own right but despite QF's shrinking international presence, it still flies to all continents. With EK's reach, it makes Qantas a very compelling proposition but for now, there is not enough depth to the VA product to justify a switch. I'd like to see better systems at VA, a more enlightened approach to frequent travellers and more level of capability in their workforce before I would consider switching. So much of the product now seems 'tacked on' to compete, yet, despite the end of the capacity war which yes, was initiated by QF, VA still don't seem to be able to make a profit.
I don't want to get into the reasons for Ansett's collapse, but Ansett was very innovative, pioneering (in Australia) Golden Wing lounge concept, frequent flyer and e-ticketing. I don't see that type of forward and out of the box thinking at VA, I don't think it's in the company's DNA.