Qantas is cheerfully upgrading Platinums for free as a good will gesture and widely publicising that fact. And immediately backtracked re NOT counting the current DSC towards lifetime Status after Elites gave them negative feedback about it.
Virgin are tone deaf. They take NO notice of anything, re their mad changes this year. Even when highlighted in national mainstream media how badly it is going down with elites. Customer feedback is irrelevant to them - a suicide pill for ANY business, in any field.
The junior player should be the one offering these kind of incentives, to keep Elites happy and staying put. They'll stay the junior player forever, doing this stuff. Driving away a vast slab of elites to Qantas is dumber than dirt.
No seats sold in business cabin, and nothing available for awards is not smart.
I bid for upgrades on the 2 hour SYD-ADL flights last week on el cheapo Lite fares instead of fares Virgin make PROFIT from - masses less folks are bothering chasing Virgin status any more - which of course loses them a forture, from folks who in the past always bought higher fare buckets with no hesitation - they are not bright enough to see that occurring.
Made the $50 lowest possible bid. And succeeded.