This is normal if you're a Gold passenger travelling in business on a B738 and all of row 3 has already been selected by other passengers. As rows 1 and 2 are blocked to Gold passengers and below you'll just need to wait til T-80 before the block is removed.
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.
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