Todd Sampson to join QF Board

[pagingjoan]

Re: New appointment to the Qantas Board

We should all do our best to help him settle in.

Offer him a free Gold membership to The Australian Frequent

Now that's an idea!

 

[Deleted member]

Surround yourself with experts in their field and you don't need to know it all.

X is an unknown quantity. And spurt is a drip under pressure !

 

[Julesmac]

From watching the Gruen Transfer, I've formed the view that Todd Sampson is a no-bulls*#t kind of a fellow. A pretty quick and analytical mind; so perhaps when AJ is waffling on about how great things are he may be able to see through the spin. Mind you he could also use his spin skills to sell us the "enhancements" to the FF program that Qantas has introduced! In any event it can't be much different to Russell Howcroft running a tv station, can it?

 

[PLANT]

If he is any good at being an ad man other than a clothes hanger for t-shirts on THE PROJECT....I'm sure he flies a bit round the country/world and therefore should have a good understanding of the "iconic" product he has been employed by to bloody bring it up to a better standard for customer experience than what's on offer! He better come out with something good.... First go as I'm expecting it..... Current opinion of Qantas is below par on so many fronts!

 

[codash1099]

In any event it can't be much different to Russell Howcroft running a tv station, can it?

And look how well that's going!

 

[get me outta here]

Well, based on little info like most, but having an opinion anyway, I think Sampson has more to offer than Howcroft.

And look how well that's going!

 

[burmans]

Well, based on little info like most, but having an opinion anyway, I think Sampson has more to offer than Howcroft.

+1 Todd Sampson is the no BS guy on the Gruen Transfer vs Howcroft who is all BS. I know which one I'd trust.

 

[ReLoad]

I'm just annoyed that I didn't get a call.

 

[opusman]

+1 Todd Sampson is the no BS guy on the Gruen Transfer vs Howcroft who is all BS. I know which one I'd trust.

They're both marketers, it's just that Todd Sampson is good at marketing himself as not being a marketer.

 

[get me outta here]

Sampson did interesting experiments in a 3 part series last year called, 'Redesign My Brain'. He is different to the average bear.

Market research and design is a necessary part of business.

They're both marketers, it's just that Todd Sampson is good at marketing himself as not being a marketer.

 

[maninblack]

Can only be seen as a positive step by Qantas. Someone with some nouse for sure. Qantas are currently somewhat out of touch.

 

[aaflyer]

Re: New appointment to the Qantas Board

Is that the one with all the depressed people?

They may as well have licenced the ending from Love Actually and when they fade out at the end to the screen with hundreds of boxes of people hugging and kissing at the arrivals gate, they could have changed it to people crying at the 'enhancement' of the Frequent Flyer program.

"god only knows what i'd be without the program being enhanced so often"

 

[medhead]

They're both marketers, it's just that Todd Sampson is good at marketing himself as not being a marketer.

Suggesting superior marketing skills.

Or an ironic paradox of the non-BS using BS to hide his true self and the BS guy not being bothered with the BS of hiding.

 

[harvyk]

Can only be seen as a positive step by Qantas. Someone with some nouse for sure. Qantas are currently somewhat out of touch.

What do you mean out of touch? I mean, for all the enhancements they have being doing of late, surely everything is way more simpler and fairer than it's ever been before.......


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