If they choose their stop over destination carefully, they could indeed be quite successful.
Male for example would be a real winner for many leisure passengers, where no direct flights existing from Australia at present.
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It is a very specific destination and not everyone has money to burn/splurge though. I do love the MLE landing strip and has to be one of the best airports to fly into. I guess from a route p.o.v there are multiple options from there to Asia, to Europe, including a direct BA flight to the UK iirc so definitely better for us regular and creative flyers.
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