Re: Qantas resubmits request for ACCC Interim Authorisation
If approval is granted does this mean we'd be able to start booking EK codeshares?
That would depend entirely on what Qantas is willing to give you out of a codeshare flight. They might not give you anything more than lounge access, and thus codeshares might not be valuable.
Sorry if doing wrong thing but thought should draw this post to people's attention. Maybe the mods want to do their own story instead:
Emirates president Clark speaks for Qantas in HK interview | Plane Talking
Very worrying indeed if Qantas reviews OneWorld membership or is forced to do so by Emirates. I want a 280K OneWorld redemption fare in the future and don't want that ruined. Also not being able to earn points on other airlines would be a real problem.
Dale.
The problem with alliances as they stand, are they're getting too busy.
Take Star Alliance for example, how many airlines are involved? 27!
Back when it was formed, and when the others were no doubt formed, there were main players in regions, with perhaps smaller partners to fill in the gaps, but the main idea being the main players controlled the traffic. These days, you have lots of big players in small spaces with each other and that just creates too much competition for the alliance to work properly.
I think Qantas, being the only partner from the region, isn't doing too badly, in fact they probably get a lot of OneWorld members flying domestically with them, way more than they'd get from solely partnering with Emirates. Likewise, Air New Zealand probably has it made with Star Alliance.
Problem is when you look at Europe or North/South America, where there are many partners, all seemingly competing with each other instead of taking customers for this leg to here, and passing them to a partner for those legs to there. With all the US merging going on, it's not so bad over there now, and the occasional bankruptcy helps, but slowly things get crowded.
There's three major alliances, and some are huge, when maybe they should downsize and focus more on looking after their customers, than being the biggest.
I don't see why there couldn't be more Alliances, with big players connecting the main dots, and smaller airline either filling in the gap for one alliance, or multiple alliances/airlines.
Emirates thinks they're fine on their own/with partnerships, and they might be. But having a big partner somewhere else, being the partner for a region and sharing customers I think would work better.
I see some airlines leaving Alliances in the future, as the Alliance downsizes to focus on core member airlines, but I think Qantas would be in a bad position to do that when they're a big player in one region, and presumably do well out of their alliance.
Probably made no sense with all of that.
Note the comment: "Airlines cannot operate by themselves any more and need to build deeper partnerships through bilateral agreements."Clark said the proposed tie-up with Emirates would see Qantas reconsidering its Oneworld alliance, to which Cathay also belongs.
"The world of alliance is changing. We will see major realignments in the next three to five years since they are not delivering the value that certain carriers thought they were going to get," Clark said.
The reason why is they're too big, have too many partners competing on routes, when the focus should be not not compete, but compliment each other and ensure the customer gets where they want to go when they want to go.
