While it’s true there is an Australian penalty for booking Oz to Europe flights, and it can be cheaper from other ports in Asia, or even returns stating in Europe, the figures they quote are misleading, some one way, some return, some just confused.If you missed the article, you didn't miss much at all. It probably brings value to those who book ex-Australia flights out of old habit. For those, it introduces the idea of ex-Asia tickets and positioning yourself separately. The narrative in the article was a little bit all over the place and lacked any clear examples of "this is what it could like for a Melbourne-Lisbon or Perth-Glasgow trips" with a little breakdown and prices. Reading the respective AFF articles and posts puts you on the map a lot quicker and better (plus the brainpower in the forum is an awesome add-on).
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