It's interesting how this has come about.
Govt puts out comparison tool encouraging people to check performance and fees. The media squeals about "checking your super". The avg person really doesn't understand what fund they're in beyond the name or risk adjusted returns, but thinks they should do something or could do better because it's being encouraged.
Scoundrels are one step ahead, and start putting up websites offering super reviews. Avg person who knows no better gives them their details. Scoundrel calls telling them "yep you can do better" and gets them to switch, either hits them for a rollover fee in the thousands for "advice" and puts them in a more aggressive portfolio on another platform if they're lucky. If they're unlucky, they ended up in Shield or First Guardian etc
Arguably the govt caused this mess. In some ways it was helpful because it forced some fund mergers, but it also put the idea in some heads they could do better than AustralianSuper, and that was reinforced after getting a call back from an Irish backpacker.