Singapore Airlines new First and Business Class

[bam71]

The yellow highlights in J maybe me think Scoot, and the orange highlights in PE Jetstar.

This!

 

[Chatswood]

The yellow highlights in J maybe me think Scoot, and the orange highlights in PE Jetstar.

SQ’s PE seems to have moved the orange from the pillow to the seat itself. At least the pillow has got a batik motif now unlike in J where it’s nowhere to be seen.

In any case PE has not been improved and I think most would struggle to tell if there was any change. I certainly won’t be wasting my points on a seat that is more fancy Y than J-lite, was this really the best SQ could do after looking at CX/EK’s PE?

 

[SOPOOR]

1st class looks etihad-ish ,
Sort of looks classy but lost its wow factor to me...

Business looks scootish or some cheaper busienss class

Business class : colour and the yellow stripe, and patterns
Yes its just a stripe,
Reminds me of a McLaren, McLaren's are so cool and I'd sell my kidney for one,

Yet it looks cheap and tacky.......... make that make sense

 

[dajop]

Yet it looks cheap and tacky.......... make that make sense

They could have chosen any other colour and it would probably look less cheap, why not the SQ livery gold for example?. SQ featuring yellow is a bit like QF featuring a bright orange colour. The yellow stripes are a feature of Scoot - they have yellow stripes on the Scoot Plus seat - so they seem to be blurring the brands. Just seems a silly thing to do.

 

[kamchatsky]

Video from CNA on the new SQ F and J, and talking about how the process of developing their new seats:

It looks better in video even though I still think they could do better. Then again after 5 mins I would probably be ok with it.

I think it is more of a shame that these seats are less Instagramable.

 

[Quickstatus]

you sleep parallel to the aisle

And in the direction of flight...

 

[rurounimaikeru]

the phone app has a VR experience you can scroll around the cabin.

Agree F looks good. And I'll be fine with J rewards yellow or no stripe.

 

[TightassTraveller]

Shocking to hear the interview with DesignWorks' CEO unable to articulate the brand colours. The design of first is much better looking than that of business; wish they carried that through.

 

[lovestotravel]

Shocking to hear the interview with DesignWorks' CEO unable to articulate the brand colours. The design of first is much better looking than that of business; wish they carried that through.

Welcome.

Two different designers were used for the new seats.

PriestmanGoode for First Class and Designworks (a BMW Group company) for Business Class.

Which is why First looks amazing and business is laughable

 

[Berlin]

Looks absolutely horrific with that Scoot yellow in Business, what the heck were they thinking?

And I definitely have a filthy, dirty mind it seems: That graph could easily be used to explain how babies are made…

 

[Melburnian1]

The (slightly?) curved aisles in the revamped first class area give extra room in each compartment/suite, as David in 'Executive Traveller' has pointed out.

A different mode, but is similar to the staggered corridors in roomette (one person, 20 berths per car) sleeping cars designed for the 1962-1986 'Southern Aurora' (Sydney to Melbourne, and its later 1986-1993 iterations 'Sydney Express' and 'Melbourne Express'), as well as on broad not standard gauge, the famous 'The Overland' Adelaide-Melbourne. The latter is sadly only a twice weekly each way day train now: no sleepers.

Very good of SQ to maximise passenger space: having straight aisles would not do this.

A shame the J seats look tacky in comparison. What was the designer thinking, and why would SQ want to 'Scootify' its J class offering, especially when for years it's copped so much criticism about the lie flat coughbersome arrangements?

 

[MEL_Traveller]

A shame the J seats look tacky in comparison. What was the designer thinking, and why would SQ want to 'Scootify' its J class offering, especially when for years it's copped so much criticism about the lie flat coughbersome arrangements?

The only reference I can think of is going back the the SQ livery from the 70s and 80s, which was bright yellow and blue, before they muted it for gold. The bright yellow also appeared as a bright yellow cheatline on some liveries, before being removed altogether.

So maybe someone thought that was inspiration? (but i don’t think so! )

 

[kamchatsky]

1 day ago, they were still defending their new seats:

SIA defends new business class seats following public outcry, says colours, materials and finishes ‘carefully selected’

SIA says it will continue to closely monitor feedback and draw on operational insights to "refine and enhance elements of the customer experience".

www.channelnewsasia.com

Now they changed their tone, saying decided to see "we’ll see what is feasible"

https://www.executivetraveller.com/singapore-airlines-new-business-class-colours

Whilst functionally I am sure it is fine, but Instagrammer and Youtubers, and Redditors have their final say.

 

[RooFlyer]

Then again after 5 mins I would probably be ok with it.

3 seconds for me. After my backside is in it, do I give a damn what colour it is?

FFS, SQ must have a red-hot winner on its hands if the discussion is about the colour, rather than the comfort etc of the seat/bed.

 

[Volando]

Nonstop Dan's* Youtube channel had a good recent post from the product launch. It was objective, but ultimately critical of the design choices apart from F.

I'm very much in the camp of aesthetics matter - especially in an industry like aviation where aesthetics and brand are closely linked. Grey seats in J are bleh but on brand for LCCs or LH. This is not SQ. A bigger problem, as mentioned up thread, is that they engeged different design firms for each cabin. So if you're a Y passenger boarding at door 1L, you'll walk through F which has a pretty decent wow factor and looks like what you'd expect of an SQ premium cabin. Then you'll hit J which is suddenly all grey and dour with cheap looking Scoot yellow accents. Next is PE which looks 100% like it could be transposed over to the front cabin of a JQ 787 without the need for any modifications. Then you finally reach your seat in Y which is either blue or grey.

I can't think of a single major airline - especially one of SQs calibre - where there is such a complete lack of design language and colour palette cohesion on board a single aircraft. Close your eyes for a moment and imagine EK, CX or QR cabins. You can immediately conjure up a pretty distinct image, for the most part even where they might have different configs and different generations of seat in service.

SQ have really dropped the ball on this in terms of design and faithfulness to the brand.

Some other J observations from the VR walkthrough on the SQ website:

It's good that the true window seats don't have shell wings that block the window view (ala the current regional J seats). However the aisle-adjacent window seats will have very restricted window views
Seat shells look fairly tall which is a feature I also like with the current longhaul J seat
Doors in J are something I can take or leave, but nice to have I guess and basically considered an essential feature on any new J seat
A conventional recline will probably be more practical than the current flip down J seats
The sleeping surface looks like it will need a thick topper to flatten out the gaps between seat sections
The honeymoon seats in the centre have no arm rests. There's nothing between the seats whether the divider is up or down and on the aisle side the console doesn't looks a bit too high to be a comfortable arm rest.

*I know, he's not everyone's cup of tea, but I think he's one of the less awful avgeek "influencers"