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From news.com.au:
AN overeager crowd in Hungary has thwarted low-cost airline Wizz Air's attempt to release 1,000 balloons for its fifth anniversary celebrations when they caught wind of the freebies attached.
Onlookers spied coupons worth 10,000 forints ($63) attached to each balloon and a free-for-all of popping and grabbing commenced before the balloons could be officially released from a giant net in the centre of Budapest.