I can't wait to hear from someone who flew on today's services.
Sure it was the first day of operations but from what I've heard/seen online; the onboard food was limited (excluding the cupcakes and bubbles), the wifi or streaming entertainment was non-existent and the aircraft cabin still featured economy X branding.
Rex claimed they would make an investment but it's clear it's been cost-cutting from the start. They then get grumpy when Qantas operates on their precious regional routes but have no problem launching budget fares on routes to ADL and OOL starting next month. Some of the SYD-OOL flights next month start at $240 (and that's on Jetstar) but here they come with a media embargoed release to drop thousands of fares for $80. If this is how they want to play then I'm all for Qantas dropping dirt-cheap fares on all of Rex's regional routes, at this stage they deserve what they get.
As long as they're operating within the law!
Maybe SYD-OOL only costs $80 to fly. Including profit. But dirt-cheap fares on regional routes may be loss making.