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Price is again quite high, but then it does include 2 pizzas so it's probably appropriate at $7.59. Does anyone regularly buy frozen pizzas?
Normally a frozen pizza with toppings already on it would cost $5 - $7.
The contents of the box require 3-4 hours to defrost for starters, and then you find out that as it's a DIY kit all that's included is the dough and sauce. In retrospect, this makes perfect sense. But at the shelves I grabbed it, left, got home and discovered I needed to buy the toppings!
This seems quite smart from Woolworths' perspective. If one of the strategies behind this show was to get people into their stores, this will also get people spending more as they have to buy the ingredients to make the pizzas. Suddenly $7.59 becomes more like $15 - $20...
I do like your idea about a suggested toppings kit but if the average person was too lazy (maybe not the best word, but you know what I mean) to add their own toppings, it would defeat the whole purpose of the kit as they would surely just buy a regular frozen pizza which already has toppings on it.