Qantas to phase out A380s

I prefer the SQ 777 F over their A380 but he reverse with the J cabin. I personally feel their 777 J seat is the worst I have experienced.
We only flew QF F on the A380 during their first 2=3 years and didn't find it that good.
 
Obviously I have a soft spot for the 380, and will be sad to see it go, though time runs out for everything. But, through all of this my bet is that QF will end up with MANY fewer seats overall, which makes them an even more marginal choice. But, I guess that means they'll pay the CEO more.

Joe Aston wrote about this last month:

Soon, Qantas won’t own a long-haul aircraft with more than 170 seats in economy.

The entire point of having fewer seats is being able to charge higher fares, and that’s why the A380s plainly need to leave the network to drive the higher yields underpinning the Sunrise business case. The subtle but certain evolution here is the retirement of Qantas as a mass-market product and brand.
 
Joe Aston wrote about this last month:
That’s exactly the reason for the phase out. Sunrise doesn’t work if you have a large supply of seats on the A380 on overlapping routes dragging down yields. Qantas need to curtail the supply of seats to ensure Sunrise (with less seats) yields are high enough to justify the investment.
 
Joe Aston wrote about this last month: The subtle but certain evolution here is the retirement of Qantas as a mass-market product and brand.
Very interesting. Although how does this sit with the high margin growth needed from the 19m Loyalty customers? If the flying brand shrinks that much, how can Loyalty grow? Cheap redemptions on DeathStar or toasters can only go so far...
 
Was never a fan of the 777 and even less the 787 which is an awful aircraft. Boeing had their time with the 767 and the 747 which were both great airplanes for their time. The A350 is fine (especially compared to the 787) but nothing will beat the A380 for me. Mostly traveling in J, that is- Eco is awful on any plane imho.
 
I checked my flight record and found that I only have ever flown QF A380 once (most of my other experiences on A380 are on SQ, and EK once). It was in 2023 and on QFF Classic Awards for all 4 of us. This was my memory of it:

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I will certainly miss the spaciousness of it. My other family members occupied 2A, 1K, 2K.

I just love A380.
 
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Very interesting. Although how does this sit with the high margin growth needed from the 19m Loyalty customers? If the flying brand shrinks that much, how can Loyalty grow? Cheap redemptions on DeathStar or toasters can only go so far...
The plan is for smaller aircraft with more premium mix and higher yields. The loyalty program will have lots of earn opportunities and the burn opportunities I suspect will have to shift to non-flight redemptions like hotels / marketplace etc.
 
I checked my flight record and found that I only have ever flown QF A380 once (most of my other experiences on A380 are on SQ, and EK once). It was in 2023 and on QFF Classic Awards for all 4 of us. This was my memory of it:

View attachment 519351
View attachment 519352
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I will certainly miss the spaciousness of it. My other family members occupied 2A, 1K, 2K.

I just love A380.
Back in 2017, all 4 of us flew OZ A380 F from Jfk-Icn....the look on the customer agent trying to shoo us away from the F boarding gate was priceless when I showed her our 4 F BPs! ;)

PS: all 4 F seats were booked using Avianca lifemiles....oh the memories of yesteryear! I did do a TR here on AFF but the photos have all now unfortunately disappeared into the web space!
 
Very interesting. Although how does this sit with the high margin growth needed from the 19m Loyalty customers? If the flying brand shrinks that much, how can Loyalty grow? Cheap redemptions on DeathStar or toasters can only go so far...
So how many of the ‘19m Loyalty customers’ actually fly more than once a year perhaps????
 
So how many of the ‘19m Loyalty customers’ actually fly more than once a year perhaps????
I wouldn't be surprised is theres many millions of fake accounts. QFF is apparently one of the FF programs used to scam other OW.
 

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