Qantas to phase out A380s

[fletty]

When flying as a family I love SQ’s 777 F - we take the whole cabin, 2 flight attendants and 2 toilets for one family of 4.

Now this is the dream!

 

[jamesatfish]

Now this is the dream!

Even better is they still load the full stock of Cristal for 4 passengers…

 

[drron]

I prefer the SQ 777 F over their A380 but he reverse with the J cabin. I personally feel their 777 J seat is the worst I have experienced.
We only flew QF F on the A380 during their first 2=3 years and didn't find it that good.

 

[levelnine]

Obviously I have a soft spot for the 380, and will be sad to see it go, though time runs out for everything. But, through all of this my bet is that QF will end up with MANY fewer seats overall, which makes them an even more marginal choice. But, I guess that means they'll pay the CEO more.

Joe Aston wrote about this last month:

Soon, Qantas won’t own a long-haul aircraft with more than 170 seats in economy.

The entire point of having fewer seats is being able to charge higher fares, and that’s why the A380s plainly need to leave the network to drive the higher yields underpinning the Sunrise business case. The subtle but certain evolution here is the retirement of Qantas as a mass-market product and brand.

 

[arrow]

Joe Aston wrote about this last month:

That’s exactly the reason for the phase out. Sunrise doesn’t work if you have a large supply of seats on the A380 on overlapping routes dragging down yields. Qantas need to curtail the supply of seats to ensure Sunrise (with less seats) yields are high enough to justify the investment.

 

[Supersonic Swinger]

Joe Aston wrote about this last month: The subtle but certain evolution here is the retirement of Qantas as a mass-market product and brand.

Very interesting. Although how does this sit with the high margin growth needed from the 19m Loyalty customers? If the flying brand shrinks that much, how can Loyalty grow? Cheap redemptions on DeathStar or toasters can only go so far...

 

[Berlin]

Was never a fan of the 777 and even less the 787 which is an awful aircraft. Boeing had their time with the 767 and the 747 which were both great airplanes for their time. The A350 is fine (especially compared to the 787) but nothing will beat the A380 for me. Mostly traveling in J, that is- Eco is awful on any plane imho.