In numerous media articles about this, Mr Joyce keeps referring to the "success" of the daily PER to LHR QF9, and boasts of 95 per cent J occupancy and 92 per cent in Y.
However he always omits how in substituting a B789 for the previous MEL to DXB and LHR A388, QF cut its number of seats on this route, albeit now via PER, by about 50 per cent.
Perhaps QF9 and QF10 are now marginally profitable, but IIRC the London routes may overall still incur losses.
It is hardly a "success" if one cuts output by 25 per cent in total, measuring all own metal QF seats available from Oz to LHR.
A better indication would be if QF ran two daillies MEL - PER - LHR and return. The percentage of seats occupied might then crash.
As a matter of interest, how many Y or J seats are either not sold or occupied by QF crew on 'the 9' and 'the 10'?
A bit of body punishment is what I am thinking about Project Sunrise.
The QF intention to not feed the 50 passengers on this test flight for a reputed six hours is aimed at putting body clocks to SYD time on boarding.
However not everyone will have been in a lounge priot to boarding. And some do not buy anything at the airport, while for most of us in a daily routine it is a typical five hours between meals, not six or - with check in time - nine hours between main meals.
Maybe, though not reported, QF serves a snack and drink an hour after takeoff, but if it does not, passenger blood sugar levels must become low.