There we go. QF has decided to cede the premium market out of MEL to other carriers.
It makes Sunrise a far more underwhelming concept being non-stop on only two routes.
Also, it's very funny to see people thinking they stand a chance at getting a classic reward seat on these flights in a premium cabin lol.
While we all appreciate airlines chase yield per available seat, it beggars belief that Qantas has decided that what will soon be Australia's largest (populated) city, Melbourne, is to again miss out.
Qantas' "success" shows on routes like MEL-SIN where SQ has five daily frequencies in each direction, a huge uplift on what QFi offers. The market has spoken!
The saving of c.four hours may be attractive to a small section of the SYD-LHR market but most passengers will continue to have a stopover/quick break in SIN, KUL, MNL, HND/NRT, ICN, BKK, IST and so on.
QFi again shows it's a Sydney-based and focused airline, despite Melbourne having many premium class passengers 365 days a year. If this wans't so, SQ and other competitors wouldn't be filling so many business class seats out of and into MEL, and even a few first class ones on the declining number of airlines who offer that option.
Project Sunrise: a technical achievement but overhyped to buggery.