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A flight that is 19 hours vs 17 hours doesn't change a great deal from a cost perspective - 2 hours of extra cruising isn't using a ridiculously higher amount of fuel that it makes the flights uneconomical.Yes good point, however that route isn't going to be as long the project sunrise flights, but I suppose PER-LHR is a good indicator of potential success
But the real consideration is yield, and the A35Ks that QF has for Sunrise are perfectly setup for that - they have basically the same number of seats as a 789, but many more premium seats (98 on the A35K vs 70 on the 789). More premium seats = more avg. rev per customer. That's how they'll make it work