Qantas brand badly tarnished

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In the Travel Letters section of Saturdays Melbourne Age:
And this article in this mornings West Australian.
ANALYSIS - SEAN SMITH
<redacted>
The Spirit of Australia is on the nose.
Qantas is embroiled in a reputational crisis, <redacted>
It is testing Australians’ confidence in the long-respected carrier as never before.
<redacted>
Broadcaster and commentator Phillip Adams, <redacted>
Qantas is not alone in experiencing problems.
<redacted>
As far as its shareholders are concerned, Qantas has emerged from the pandemic comparatively financially healthy
<redacted>
But the big picture is not cutting it with frustrated customers venting on social media and waiting hours on Qantas’ help lines, or with unions
<redacted>
Global marketer and company director Toby Ralph said the airline was probably being singled out for criticism by Australians because of its unique national status and “emotive parochial branding” .
<redacted>
“It’s not just an airline that’s ballsing things up, it’s a brand that purports to represent our country.”
<redacted>
“We can trace the chaos now to the deliberate strategy of splintering the workforce so that Qantas did not have to negotiate with a combined workforce,” Michael Kaine, the national secretary of the Transport Workers’ Union, said ...
<redacted>
Not unusually, there is a disconnect between consumers and investors ...<redacted>
According to financial news firm Bloomberg, 10 of the 14 Qantas analysts it monitors rank the company a buy. There is just one sell recommendation.
<redacted>
However, Centre for Aviation chairman Peter Harbison said that while Qantas perhaps could have prepared better for the recovery, Mr Joyce has been “exceptional” for the business over his time, suggesting the Irishman and the carrier should be cut some slack given the extraordinary disruption triggered by COVID-19 .
<redacted>
TWU’s Mr Kaine believes the Qantas boss can’t go quick enough, saying Mr Joyce “has been very good at maximising the share price and his personal reputation coming out of crises” .

“This is a person that’s rarely been challenged, he’s always taken at face value,” Mr Kaine said. “I think the community is starting to challenge him now, he has a lot to answer for and I think quite frankly, his days are numbered.”
 
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And this from Traveller (SMH/Age) letters section:

EDITOR'S NOTE Dear readers, the rants are currently well outweighing the raves for this column, with complaints to Traveller about Qantas overwhelmingly dominating our inbox... we're close to having to declare a pause on Qantas-related missives, lest we establish a separate page or two to accommodate them all.
 
And this from Traveller (SMH/Age) letters section:

EDITOR'S NOTE Dear readers, the rants are currently well outweighing the raves for this column, with complaints to Traveller about Qantas overwhelmingly dominating our inbox... we're close to having to declare a pause on Qantas-related missives, lest we establish a separate page or two to accommodate them all.
Now that QF lounges are showing the ABC News, Fairfax & Channel 9 (that own the Age, AFR & SMH) must be worried about all their gratis familarisation tickets that end up as ‘travel‘ articles and of course advertising. I’m sure we would all like to hear some genuine good news stories about QF too. Maybe someone without platinum status that actually managed to book overseas business class tickets (perhaps even on QF rather than a partner airline) less than a year in advance and it was ticketed efficiently and their bags actually arrived?
 
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Morgan Stanley told its clients a week earlier that Qantas’ latest update “demonstrates that the recovery is progressing more strongly than anticipated and implies strong forward bookings, likely driven by both volume and airfare growth” .

The optimism reflects the expectation that Qantas will return to profit this financial year on the back of a near-doubling in revenues to more than $16 billion.

The analysts covering Qantas believe its shares will record an average peak of $6.24 over the next 12 months, having topped $7.40 just before COVID-19 arrived and closing at $4.44 on Friday. Despite the confidence though, Qantas shares have underperformed in the broader market since Mr Joyce’s tenure began in November 2008, returning 129 per cent, including dividends, against a 260 per cent return by the S&P-ASX 200 index and the 215 per cent return by its industrials sub-index .
These are just generic recommendations which put Qantas as a proxy for travel rebound - they have nothing to do with Qantas management or operations. Every airline would essentially have the same ratings.

However I wouldn't be surprised if Qantas management was called into question soon. It's lucky for Qantas that VA can't get more aircraft and compete with them on more routes.
 
A white anglo saxon male saying something else is a white anglo saxon male?
To call that racism really belittles those who experience real racism, you know people who are disadvantaged because of being in a minority non-white UK demographic.

You obviously don't understand how offensive it is to call an Irishman an Anglo Saxon.
 
having a read through those
The Qantas ground staff misinformed us that we had to collect our baggage at Heathrow. This was not the case and we missed the connecting flight searching for it.
yikes; what is it with Qantas staff and bad advice about collecting baggage? This is departing Australia so it should've been Qantas, not contract staff. I had a thread a while ago about my friend who also got bad advice (and probably would've missed his flight if he followed the advice).
 
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Alan J has thick skin. Covid has killed most of QF competitors. They have monopoly on many flight routes. Cost cutting will be at the extreme. Unfortunately, we the consumer will suffer. very sympathetic to hear stories from fellow passengers, but not surprised at all. I hope that Virgin will step up and new airlines will enter the Australian market.
 
You obviously don't understand how offensive it is to call an Irishman an Anglo Saxon.
lol
I'm sure an Irishman doesn't have too many problems being called an Irishman. I'm also sure that another person with a British Isles heritage saying they're Irish, isn't racist.

I mean, if I made fun of a scouse accent of a born and bred pommie, with heritage originally from the great melting pot of the former British Empire, am I being racist or am I just making fun of an accent?
 
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'Qantas's brand is very, very tarnished': Travellers suffering through disruptions as industry scrambles to find workers


'Qantas's brand is very, very tarnished': Travellers suffering through disruptions as industry scrambles to find workers

Interesting article about QF (and also to an extent VA). Covers a few issues. Pretty shocking to hear that due to issues with the weight of fuel, a whole QF flight took off from Darwin without a single passenger‘s bag & they didn’t inform anyone until they had landed at LHR.
Tarnished in the eyes of the media?
 
Do you have official statistics on that?

See this thread:
 

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