Qantas booking boost thanks to emirates

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medhead

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Qantas booking boost thanks to Emirates


Qantas sold six times more tickets to Europe in the past nine weeks as part of its partnership with Emirates than it did in the same time last year.

While the Qantas-Emirates alliance only received final approval from the competition watchdog last Wednesday, Qantas has been selling tickets for flights to Europe via Emirates' Dubai hub since late January.

Qantas chief executive Alan Joyce says he is encouraged by the response of the travelling public.

"Those booking levels are a great first sign," Mr Joyce told reporters at Sydney Airport on Sunday.
 
This was posted up on the huge QF-EK master thread somewhere, with mixed reactions.

Methinks there could be some creative accounting here (who is booking on whose seats and who is counting what), and besides, is it really proud to say that bookings are up from last year when your datum is bupkis? Then again, to be fair, if what the face value of the article says is true, then it is at least going in the correct direction.

I'd be more interested to see load factors and yields that come out of this, then sustained for an extended period. That's the real litmus test of this alliance.

It is surprising to hear that so many bookings were made when there was no clear approval of the alliance to reassure the public, plus wasn't there a huge (and still ongoing) kerfuffle about price consistency?
 
The story matches our experience. Sales of QF have easily doubled since the release of the QF/EK fares. The airline that has seen the biggest reduction in our sales over the same period is EY.
 
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Bookings may be up, but for me (and the shareholders) the more important statistic would be average revenue per available seat on these specific routes.
 
Bookings may be up, but for me (and the shareholders) the more important statistic would be average revenue per available seat on these specific routes.

Since it's now a profit share on the trunk routes, it doesn't really matter as such anymore.
 
Since it's now a profit share on the trunk routes, it doesn't really matter as such anymore.
Dunno about that - I have a suspicion that if there had been any significant increase in profit/revenue (shared or not), that would have been announced at the in the very same speech.
 
Bit difficult to do that 30,000ft above after you've enjoyed what you thought was a delicious meal.


Surely the 'deliciousness' is not affected by your knowledge of whether it's halal or not? Or are you suggesting there is a difference in taste between halal and non-halal?
 
Still requires QF content to be able to do this.

Much of the ticketing etc. could happen regardless of the ACCC anyway.

There is no reference to the ACCC - that's QF's 'if this all blows up in our faces it was their fault'.

Actually you can now ticket a 100% EK journey on QF ET on QF fares with or without QF marketed sectors which you could not do before.
 
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