So TAA/Australian responded by playing around with the names of their onboard products and dropped the term First Class, and gave full fare paying Economy passengers a better service.
[video=youtube;tEPZB0wwCDc]https://www.youtube.com/watch?v=tEPZB0wwCDc[/video]
Deregulation saw the airlines move away from product marketing to mostly ephemeral brand/image marketing, so I can’t find anymore youtube videos to demonstrate onboard product, but eventually the two front cabin products (on both airlines) merged into a BusinessFirst product (via a transition, presumably which serfty described previously?), which became the domestic business class we have today, and then things stagnated at the front of the planes due to the LCC revolution…until Virgin started the innovation ball rolling again, at the front of the cabin, with 60” pitch coast to coast business class.