Possible new Intercontinentals in Sydney and Melbourne

[drron]

Report in todays Australia that the Salter Group who own a fair number of hotels are planning to convert the CP Coogee and CP Melbourne to ICs.
They own a fair collection of upmarket properties including the Spicers Group.

Here are the chain hotels it owns.

Property Portfolio | Salter Brothers

You can view Salter Brothers' portfolio of managed assets showcasing our diverse real estate, equity, and asset management projects.

salterbrothers.com.au

 

[sudoer]

Lots of low end Accor. What would they reflag an Ibis/Mercure as in IHG brands? Holiday Inn Express?

 

[drron]

I don't think so. The article did refer to refurbs of the Voco Gold Coast and a Hyatt Regency with no change of brands.

 

[markis10]

Lots of low end Accor. What would they reflag an Ibis/Mercure as in IHG brands? Holiday Inn Express?

Doubt it, would not meet brand standard, most HIX locally are new builds from proinvest. The Salter properties in that sector are largely refugees from Travelodge Rev 2.0, not to be confused with the cookie cutter Travelodge Rev 1.0 from SPHC days like you find at Tulla, Geelong, Darwin, Camperdown & Port Moresby

 

[markis10]

I don't think so. The article did refer to refurbs of the Voco Gold Coast and a Hyatt Regency with no change of brands.

Both were rebrands no so long ago, with the Hyatt formerly country comfort while the Voco was the old Watermark

 

[The-Aviator]

Lots of low end Accor. What would they reflag an Ibis/Mercure as in IHG brands? Holiday Inn Express?

Perhaps an opportunity to debut the Garner brand in Aus?

 

[Conrad1939]

Lots of low end Accor. What would they reflag an Ibis/Mercure as in IHG brands? Holiday Inn Express?

maybe upgrade to CP，hhhhh

 

[JessicaTam]

I stayed at the CP Melbourne last week and asked about the rebrand. The person on reception said it was due to be Feb this year but has been pushed back. There is no rooftop bar yet.

That being said, I was in a room on the 9th floor and it had been recently renovated. It was better than the run down room I stayed in at the IC MEL the week before.

 

[moa999]

Also the site for the proposed IC Parramatta got approval early this month, targeting 2029.

With a CP Parramatta also on the Boards