The Joint Campaign Features McDonald’s Themed Rooms Debut and Marriott Select Brand Activation, Catering to Gen Z's Travel & Emotional Needs.
As urban life continues to accelerate, new travel trends such as weekend escape and micro-cation are gaining popularity among younger generations as a way to recharge and lift their spirits. Responding to this trend, Marriott Bonvoy, Marriott International’s award-winning travel platform, has launched the “Playful Getaways with Marriott Bonvoy” campaign in collaboration with McDonald’s China, running now through January 30, 2026. The campaign spans 14 cities and features McDonald’s-themed hotel rooms, dual-branded sightseeing buses in Beijing, Shanghai, Guangzhou and Shenzhen, as well as a fun-filled “Scratch & Win” game. These imaginative experiences invite young travelers to rediscover their cities and explore nearby destinations in a fresh, immersive, and relaxing way.
“Our collaboration with McDonald’s China is driven by our shared pursuit to deliver joyful experiences,” said Betty Tian, Managing Vice President, Customer Group, Marriott International Greater China. “As ‘weekend escape’ becomes a lifestyle trend for young travelers, we’ve introduced McDonald’s-themed characters into hotel settings for the very first time, offering members an immersive and playful getaway experience. By featuring Select Brands in the Marriott Bonvoy portfolio, such as Four Points by Sheraton, Fairfield by Marriott, and Moxy, we are meeting the new generation’s growing desire for short trips and meaningful connections, delivered in a relaxed, flexible, and fun way.”
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