Marriott buys Citizen M

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Marriott buys CitizenM - interesting

Marriott buys citizenM in $355 million deal - The Points Guy

Marriott has announced today that it will buy citizenM, a Dutch-based hotel brand, in a #355 million deal. Here is what we know about the acquisition.

thepointsguy.com

 

[dajop]

Interesting. A sibling to Moxy then. It’s interesting how hotel companies have really transformed from running hotels to just being brand houses.

 

[anemone1296]

The “brand houses” concept feels accurate. Common brand/design language yes helps build identity, but when the same paper/light cardboard packaged toiletries are stocked at an InterContinental as at a Holiday Inn Express or Crowne Plaza, or I can buy and make up my own bed at home with Ritz-Carlton/Marriott sheets, what is left that makes paying extra to stay at a certain hotel special?