Malaysia Airlines to launch regional premium carrier under plan to be profitable by 2

[oz_mark]

Might be the mooted Sapphire, but interesting the timeline, the mention of Qantas, and the fact that it uses different aircrraft to what Qantas is talking about

KUALA LUMPUR, Malaysia — Loss-making Malaysia Airlines said Wednesday it would launch a regional premium carrier, spin off ancillary businesses and ax unprofitable routes under a business plan to return to the black by 2013.

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Malaysia Airlines is also exploring the possibility of partnerships with Australia’s Qantas and other airlines, he said, but declined to give details.

Malaysia Airlines to launch regional premium carrier under plan to be profitable by 2013 - The Washington Post