Are JQ not selling enough J seats on their 330s/787s? Maybe their normal customers don't know JQ has "Business" on their wide bodies.
Doesn't help that the QF codeshares on JQ metal don't book J seats, even when JQ is selling them.
JQ called 3-4 days before our flight to HNL with reasonable upgrade offer.
AFF Supporters can remove this and all advertisements
It was $400 pp with QF points and SC. We only booked it one way to HNL and to be honest the economy return during the day wasn't that bad.