I feel the same way, they have given me accounts in 5 countries and at the turn of the millennium and in the naughties they had a really compelling offering in Australia, including:
- interest rates on the standard transaction account akin to what Macquarie now pays on its savings account
- a range of integrated products including stockbroking (initially a joint venture with Merrill Lynch) and margin loans
- fee free Premier credit card
- fee free transaction accounts when the Big 4 were still charging monthly "account keeping" fees
- non-HSBC ATM withdrawal fee rebates
Despite that, they could never really prise share away from the Big 4, and they have become increasingly uncompetitive in the last decade. I doubt anyone will ride in at the last minute to rescue even the HSBC credit card portfolio.
I have just gone through 3 months worth of statements and identified all the direct debits and transferred them out from HSBC... feels a little sad after over a quarter of a century...