drron
Veteran Member
- Joined
- Jul 4, 2002
- Posts
- 36,467
After the false start 4 years ago with Denizen it looks like Hilton is finally going to challenge Starwood's W brand.
Hilton preparing to launch lifestyle hotel brand in 2014 | Boutique Hotel News
Hilton preparing to launch lifestyle hotel brand in 2014 | Boutique Hotel News
Chief executive Christopher Nassetta said Hilton, which began trading shares on the New York Stock Exchange on Thursday, is "working on" plans for a boutique or lifestyle brand.