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Hilton announces new lifestyle brand - Canopy

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markis10

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Hilton Worldwide is adding a new chain to its line-up of brands, with plans to open 11 hotels including one in the Washington area.
Canopy by Hilton — which the company calls a “lifestyle brand” akin to Hyatt Place, Marriott’s Edition and Starwood’s Aloft — plans to open in White Flint in 2016, developer Federal Realty Investment Trust announced Wednesday.
Instead of a standard lobby, the ground floor of the 177-room hotel will include flexible dining spaces that can quickly change from morning cafe to lunchtime bistro or evening bar. The surrounding mixed-use development, Pike & Rose, slated to include a luxury movie theater, bowling alley and apartments, is also expected to be a draw for guests.

http://www.washingtonpost.com/news/digger/wp/2014/10/15/hilton-launches-canopy-line-plans-local-debut-in-white-flint/
 
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