Here are some easy low or no cost improvements for Qantas

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a) QF used to do this (PER/BNE/ADL/SYD/MEL -> SIN -> LHR/FRA) and it didn't work, so why would it work now?
b) What market demand is there for F to CDG/FRA/BER? especially out of BNE? I doubt very much at all
c) What European carriers fly to Australia - BA only. That probably gives you some idea of the Europe <-> Australia demand. No one in Europe - and there's lots of big airlines there - can make it work (outside BA), so why would QF make it work the other way? Partnering with EK (or better utilising CX / MH) allows one-stop access to major European ports, which beats two-stop via LHR

You really needed to take all of my post as one whole idea, not cherry pick bits apart. F was a 'maybe', perhaps that isn't viable, although EK fly F from BNE!

The crux of it was to offer a service that is above the competition, i.e. the new J suites (maybe the new F suites) along with PE and Y in order to attract pax on to the route. It also gives them a reason to keep PER-SIN and reinstate ADL-SIN. If they expand routes, it gives pax the opportunity to remain loyal to QF and therefore generate revenue and hopefully profits.

Many people in Aus do not want to fly through the desert to Europe and since that is the only option with QF at the moment they now fly with OW partners which strips revenue from QF.

I'm not saying it's a perfect idea and maybe it needs to go to LHR despite peoples' dislike of that port.
 
QF needs more codeshares with oneworld members.
QF codes on JL NRT flights to Europe, Asia and America connecting to QF21/22 (QF codes on JL771/772 would be nice too)
QF codes on CX HKG flights to Europe, Asia and America, connecting to QF AU-HKG flights. (QF codes on CX ADL and PER flights as well)
QF codes on MH. AU-KUL where there isn't a QF coded EK flight, KUL-Europe and Asia (exclude KUL-LHR if they must).
QF codes on AY around Europe and to Asia and North America from HEL.
QF codes on AA transpac and transatlantic.
JJ/LN/IB transatlantic, IB in Europe.

There are so many possible routes that QF could codeshare on - within oneworld - that people would be more likely to book on instead of their random, narrow, codeshare deals with OZ, MU, etc.

If QF management was capable of thinking and were serious about having people fly QF, they would make it possible to fly xONEx, xGLOBnn and other oneworld fares completely on QF codes.
 
The crux of it was to offer a service that is above the competition, i.e. the new J suites (maybe the new F suites) along with PE and Y in order to attract pax on to the route. It also gives them a reason to keep PER-SIN and reinstate ADL-SIN.

QF had PER-SIN and ADL-SIN before, and it didn't work.

Spending millions on installing PE and J requires that there is a market for that product, and it seems that there isn't. The market's not big enough for O&D carriers. If it were, where's AF/KLM, Lufthansa etc.? Why aren't they flying to Aus from FRA or CDG?

If they expand routes, it gives pax the opportunity to remain loyal to QF and therefore generate revenue and hopefully profits.

- They have to take the planes off other routes, so it's not just incremental revenue to QF
- It was done before, without success, so why would it work this time?

Edit: I'm not trying to cherrypick your points - I'm raising a series of questions that are not addressed in your post, and when taken together, cast some doubt on the viability of your strategy. There doesn't appear to be anything that addresses potential market size, what differentiates what you're suggesting from what's been done before, the lack of anyone else attempting the same thing, the opportunity cost of this expenditure, and so on.
 
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The market's not big enough for O&D carriers. If it were, where's AF/KLM, Lufthansa etc.? Why aren't they flying to Aus from FRA or CDG?

They don't need to fly here. They all have decent code share arrangments with their partners in Asia.
 
And by the same argument should QF solely rely on its partnership with EK !
 
So QF's strategy should be to code share (on EK and/or other carriers) and not spend a fortune flying to Europe itself?

That's kind of the reverse of what the European airlines are doing. But it would be worth consideration. Become totally Asia focussed and set up some decent codeshares with the other OW airlines. Sure it would mean a change of planes in Asia but the choices of airlines, routes and destinations could be huge.
 
QF had PER-SIN and ADL-SIN before, and it didn't work.

Spending millions on installing PE and J requires that there is a market for that product, and it seems that there isn't. The market's not big enough for O&D carriers. If it were, where's AF/KLM, Lufthansa etc.? Why aren't they flying to Aus from FRA or CDG?



- They have to take the planes off other routes, so it's not just incremental revenue to QF
- It was done before, without success, so why would it work this time?

Edit: I'm not trying to cherrypick your points - I'm raising a series of questions that are not addressed in your post, and when taken together, cast some doubt on the viability of your strategy. There doesn't appear to be anything that addresses potential market size, what differentiates what you're suggesting from what's been done before, the lack of anyone else attempting the same thing, the opportunity cost of this expenditure, and so on.

Actually, the differentiator was using a market leading product instead of the tired and outdated product currently used. New J and new F, PE already top of the market.

Just because something didn't work once, does not mean it won't work in the future, especially when you change some parameters.

You seemed to miss that and you also seem to know everything there is to know about running an airline, so I'll leave it to you!
 
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AY seems to be pretty successful running frequences of 2x weekly, 4x weekly to some cities and of course daily to others in Asia. Maybe QF could consider the same.
 
2. On longer flights get the crew to run through the restrooms and tidy them (if it's supposed to be done now I haven't seen the results). Compare the restrooms on CX after a BNE-HKG versus a QF flight and you'll know what I mean.

I couldn't agree more on this point.
Instead of reading trash mags and chatting the crew could do a wipe down of the restrooms like other asian airlines.
 
That's kind of the reverse of what the European airlines are doing. But it would be worth consideration. Become totally Asia focussed and set up some decent codeshares with the other OW airlines. Sure it would mean a change of planes in Asia but the choices of airlines, routes and destinations could be huge.
QF often complains about being an "end of line" carrier that can't compete with Asian and Middle East based carriers and their well placed geographical hubs.
Well, Australia is well placed to be a hub between 2 growing markets. Asia <> South America.
 
How about opening a route to SEA and linking in to the AS network?
 
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My idea to generate some more dollars per flight and provide an incentive to gold and above members is to auction of empty business class seats.

With a criteria of maximum of 25% of seats left at 24 hours before flight time and limit to gold members and above.
 
My idea to generate some more dollars per flight and provide an incentive to gold and above members is to auction of empty business class seats.

With a criteria of maximum of 25% of seats left at 24 hours before flight time and limit to gold members and above.

How would that interact with the points upgrade system?
 
Why not a combination of dollars or points or both for the upgrade?

It would be a major change to their thinking, but why not trial it on a particular route, can't do any harm?
 
Why not just be honest and shut down QFi except for LAX and LHR, its the only two ports they want to operate too. a slow death by cost cutting or jokey enhancements which backfire is not an ethical business
 
Why not just be honest and shut down QFi except for LAX and LHR, its the only two ports they want to operate too. a slow death by cost cutting or jokey enhancements which backfire is not an ethical business

You are forgetting DFW as well.

I was thinking about it - time for a clear out in the higher echelon's starting with AJ etc.
The marketing spin will be "Time for a fresh start!"
 
You are forgetting DFW as well.

I was thinking about it - time for a clear out in the higher echelon's starting with AJ etc.
The marketing spin will be "Time for a fresh start!"

"A simpler and fairer management" :).
 
"A simpler and fairer management" :).

The need to be way more competitive on flights to from These big continents when your near OW competitor can do for 1/2 the price or better.
 
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