anat0l
Enthusiast
- Joined
 - Dec 30, 2006
 
- Posts
 - 12,234
 
- Qantas
 - Gold
 
- Virgin
 - Red
 
- Oneworld
 - Sapphire
 
- Star Alliance
 - Gold
 
having a disagreement with the marketing team here and thought let me ask the Grammar Buffs
xx_, world's ahead
where xx_ is the product name, I don't agree with the ' in "world's" but English is only my third language so I could be mistaken
I assume that marketing is wanting to say that their product is significantly ahead of the competition.
In which case, the apostrophe should not be there.
Don't forget that an apostrophe + s after a noun typically denotes ownership or is a contraction for "noun is...". It does not denote a plural (except in very, very rare cases).
				
						
 
 
 
 
 
 
	
 
 
 
 
 
 
 