GAME OF THRONES - How airlines woo the one per cent (New Yorker Magazine) | Australian Frequent Flyer
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GAME OF THRONES - How airlines woo the one per cent (New Yorker Magazine)

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AFF Supporter
Apr 5, 2012
Interesting article about "the designers behind Business Class" in the New Yorker Magazine:

GAME OF THRONES - How airlines woo the one per cent.

David Owen: The Designers Behind Business Class : The New Yorker

Well, I didn't know that the seat designs had to subjected to a "delethalizing" process!

Favourite quote: "Private jets divide the wealthy into two classes: there are the rich, who fly first class without thinking about it, and then there are the jet-rich, who have never seen the inside of Concourse B."


AFF Supporter
Oct 9, 2010
Great article!

Interesting observation and didn't know it was intentional...
Thought I must say I prefer the non-manual, pushing button way... much more convenient....

Singapore had stipulated that nothing J.P.A. did should undermine the airline’s emphasis on personal service, and the hook, he said, creates an opportunity for passenger interaction. “You might hang your jacket on it when you arrive at your seat, but by the time you’ve sat down a flight attendant will have taken it away.” Similarly, J.P.A. designed the seat so that its transformation into a bed is mainly a manual operation, rather than, as is common, something a passenger can do by pushing buttons. “Usually, a flight attendant will make your bed up for you, maybe while you’re getting ready to go to sleep,” he said.

Cruiser Elite

AFF Supporter
Oct 31, 2010
My Map
Very interesting indeed - great read - was particularly taken by these couple of lines:

If you have a seating pattern that repeats every seventy inches, sixty inches of leftover space is an expensive extravagance, because the difference between profit and loss on a given flight can be less than the fare from a single seat.

Now that is a slim margin - even slimmer if fare in question is disc Y instead of full F!


AFF Supporter
Apr 15, 2009
My Map
Yet it’s not unheard of for people who travel long distances in really good seats to remember the flight as one of the best parts of their trip.
Guilty as charged your honour... :oops:


AFF Supporter
May 10, 2013
My favourite quote:
"If you checked into a luxury hotel and were taken to a room the size of a first-class airplane cabin, and told that you’d be sharing it with eleven people you didn’t know, all of whom would be sleeping within a few feet of your own skinny bed, you wouldn’t be thrilled, especially if you were paying twenty thousand dollars for the experience."
A good perspective of First Class.


AFF Supporter
Aug 20, 2003
Thanks, a fresh perspective. The human interaction makes for a personal touch to an automated world. It's all so simple!
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