^ Yes. I think it was sent out to people with international bookings because it makes mention of your "upcoming" trip.
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Just collected the freebie. Got a look that said "gee, another cheapskate", she called a supervisor to authorise it, and away I went. Normal price is $11.99. And yes, it is being sent only to people with bookings via SYD I think. I used the one where no puchase is required.
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Did anyone who has the email have international bookings in their FF profile??