Eastern Airlines returns with a rebrand

[AisleSeat]

During its heyday, Eastern Airlines was one of the original big four USA domestic carriers, before folding in 1991. This January, it is returning to the skies, beginning with a route to Guayaquil, Ecuador out of JFK. It’ll also serve Georgetown, Guyana and Jinan, China.

Eastern Airlines Is Back (Again) With a New Strategy

The once storied carrier tries a different approach.

www.adweek.com

 

[docjames]

Didn’t it have a (relatively short lived) return as a charter airline (including a trip off the end of the runway at LGA)?

The Aviation Herald

Aviation Herald - News, Incidents and Accidents in Aviation

avherald.com

 

[AisleSeat]

Didn’t it have a (relatively short lived) return as a charter airline (including a trip off the end of the runway at LGA)?

The Aviation Herald

Aviation Herald - News, Incidents and Accidents in Aviation

avherald.com

There's a link in the article about that (same site from 2016)

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground

Thursday, May 29, 2015 was an ordinary day at Miami International Airport, except for Flight 3145. After the Boeing 737-800 lifted off, flight attendants began serving soft drinks and plantain chips. The plane's destination, 42 minutes away, was Havana, Cuba. Surprising? So was the carrier. It...

www.adweek.com

 

[UP4014]

The name Trump is in there somewhere I think.

 

[HS-TQE]

Like the various other poorly-run (Mk II, Mk III, etc) incarnations of classics like Eastern and Pan Am, I can't see this one surviving long either.