CAPA seems to like the QFF program.

[wandering_fred]

Frequent Flyer, the loyalty programme of Qantas, has been heralded by many as the gold standard in airline loyalty programmes.

CAPA's analysis

The opinions expressed in the article have no relationship to the opinions which I have formed while wandering
Fred

 

[oz_mark]

It seems to be referring more to the business aspect of the program (how it is run), rather than how it benefits customers

 

[RichardMEL]

Agree. CAPA is about the aviation industry. QFF is a huge money spinner for QF and that's why they rate it so highly. it's not about the customers....

 

[ABC]

QFF does seem to have been quite innovative in trying to diversify and create revenue streams at a time when flying is very much reduced. I think some other frequent flyer programs have done this too to some extent, but QFF seem to have done more.

Perhaps there is a certain degree of good timing involved as I get the impression that they were already some way down the line with Points Club anyway before the pandemic. With the pandemic reducing flying it has made these other revenue streams all the more important at this time.