Accor is set to bring back one of its most recognisable brands to Brisbane’s CBD through a new conversion deal, with an official announcement expected in weeks.
Speaking exclusively to HM at a media event at Mercure Brisbane Spring Hill on Wednesday, Accor Chief Operating Officer in the Pacific region, Adrian Williams, revealed the hotel giant had finalised a deal that will see “the return of one of our iconic brands to the Brisbane CBD”, describing the project as another sign of the company’s growing confidence in the Queensland capital and broader regional market.
“We’ve got a new brand coming back. Well, one of our iconic brands coming back into Brisbane in a new project,” Williams said.
“Unfortunately, we’ve literally just signed. The ink hasn’t even dried, so we can’t share it.”
However, Williams confirmed it would involve the repositioning of an existing property.
“It’s a conversion,” he said.
While the brand remains under wraps, Accor executives indicated the announcement is imminent, with the deal expected to be unveiled within the next couple of weeks.
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