markis10
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BWH Hotels has announced it will bring more than 4,000 hotels and 18 brands under a single loyalty program and global masterbrand, WorldHotels.
The portfolio-level global rebrand to WorldHotels is expected to better reflect the breadth, diversity, and modern appeal of the group and create greater clarity for travellers and hotel owners.
WorldHotels Australasia Managing Director Rod Munro shares the strategy behind the rebrand decision in an exclusive interview with HM.
www.hotelmanagement.com.au
The portfolio-level global rebrand to WorldHotels is expected to better reflect the breadth, diversity, and modern appeal of the group and create greater clarity for travellers and hotel owners.
WorldHotels Australasia Managing Director Rod Munro shares the strategy behind the rebrand decision in an exclusive interview with HM.
Exclusive: BWH Hotels rebrands global portfolio as WorldHotels - Hotel Management
BWH Hotels has announced it will bring more than 4,000 hotels and 18 brands under a single loyalty program and global masterbrand, WorldHotels.
www.hotelmanagement.com.au
