These are not an either/or issue. Contrary to the recent posts, I've also found the QF 787 pitch notably better than their other planes (not surprising given how thin the seatbacks now are), but increased pitch can in no way compensate for the loss of shoulder width (not bum width). I disagree that "consumers in Y shop on price". Many do, not all. But when you fail to provide a compelling differentiation that warrants a higher price, then there is no point in paying a higher price for essentially the same product.It’s a shame given they are using them on such (ultra) long haul flights they couldn’t either increase pitch or (preferably) make them 8 abreast.